The SPLC is launching a new visual brand that centers communities in
the South and honors our legacy defending civil rights.

Friend,

I am delighted to share that the Southern Poverty Law Center is
launching a new visual brand

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that centers communities in the South and honors our legacy defending
civil rights.

Visit SPLCenter.org
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Since 1971, the SPLC has worked to ensure the promise of equal justice
by taking on the most hateful factions in the South and meeting
extremism with vigilance, resilience and courage. And today, more than
50 years after our doors first opened, there is now an opportunity
- and an urgent need - for transformative change. We are
ready to seize it.

Rooted in the Deep South, centered in racial equity and grounded in
civil rights history, the SPLC is beginning a new era of work to build
power for multiracial, inclusive democracy and reverse the tide of
white nationalism.

Our new brand identity honors our enduring legacy fighting in the
courts for justice in the South. It also creates space to celebrate
our many other strengths; center Black and Brown voices; forge deep
alliances and partnerships in communities; and invest in innovative,
community-led solutions for dismantling white supremacy and protecting
human rights.

If you attended our 50 Forward event last fall, you got a sneak
preview of the new logo, which uses our widely recognized acronym. We
also widened our color palette to celebrate the breadth of stories and
experiences in the South. Our websites, signatures and other visual
markers have now officially changed to reflect the new brand.

Looking to the future, the SPLC will embrace, more fully than ever,
our charge to be a catalyst for racial justice in the South and
beyond. And it is thanks to your generous partnership, support and
friendship that we are inspired and ready to launch this new era of
our work - an era of strengthening democracy, relegating white
supremacy out of the mainstream, decarcerating and decriminalizing
communities of color and eradicating poverty.

Thank you for being part of this journey.

Onward, Margaret

Margaret Huang (she/her)
President and CEO
Southern Poverty Law Center & SPLC Action Fund
www.splcenter.org
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Southern Poverty Law Center
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Montgomery, AL 36104
334.956.8200 // splcenter.org
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