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When Elon Musk took over Twitter last year, he promised us that he’d make Twitter a better place for everyone, including advertisers. Based on his past actions, we had our doubts.
As a leader of the #StopToxicTwitter coalition, we warned companies to stop advertising on the platform unless and until Musk committed to protecting users through stronger content-moderation policies to rein in hate, harassment and toxicity. And we warned these companies that if they didn’t, they’d risk their content appearing alongside tweets from conspiracy theorists, neo-Nazis, misogynists and other hateful accounts.
We were right.
New research from the Center for Countering Digital Hate estimates that Musk’s decision to reinstate tens of thousands of accounts — including accounts belonging to neo-Nazis, white supremacists, misogynists and conspiracy theorists — has resulted in ads from many prominent companies being displayed next to appalling content.1
Will you add your name to our petition calling on the NFL and Apple to stop bankrolling hate and lies before the big game?
The #StopToxicTwitter coalition has persuaded more than 500 advertisers to pause their ad spending on Twitter. Ahead of the Super Bowl, the coalition is urging two of Twitter’s biggest remaining advertisers — the NFL and Apple — to pull their advertising immediately.
Advertisers have an enormous influence on Musk and the direction of Twitter. It’s time the NFL and Apple halt all advertising spending on the platform unless and until Musk enforces common-sense rules that will protect the health and safety of users.
Join us in demanding the NFL and Apple halt all advertising on Twitter.
Thanks for taking action,
Candace and the rest of the Free Press team
freepress.net
P.S. Until Musk takes his job seriously, the platform won’t be safe for users or advertisers. Please add your name to our petition calling on the NFL and Apple to pull their Twitter ads today.
1. “New Research: Major Advertisers Are Shelling Out Millions to Have Their Brands Featured Adjacent to Twitter’s Most Toxic Content,” Free Press, Feb. 9, 2023
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