Dear John,

Increasing accessibility to plant-based food is a vital step in creating a more just and sustainable world. That's why we launched the campaign New Year, New Choices—to ensure restaurants don't drop the ball when it comes to adding new plant-based menu items.

Every year, people commit to eating more plant-based food for their health, the environment, and animals.

Since its launch, the campaign has inspired nearly five thousand emails to executives. Will you join thousands of advocates in taking action?

Animals need us now more than ever.

Join me in emailing restaurant chain King Taco at [email protected] and politely urging them to offer a new plant-based menu item.