Dear John,

Two years ago, after Trump used social media to incite a bloody insurrection at the U.S. Capitol, he was suspended from virtually every social media platform. Now he's back, with Twitter as well as Meta, the parent company of Facebook and Instagram, announcing that he will be allowed back on their platforms imminently.

We know what will happen next. Lies, hate, and conspiracy theories will spew forth from Trump and spread out of control, scarily, and likely provoking more violence.

Clearly, Twitter and Meta should reverse those decisions. However, since that appears unlikely, we need to prepare a response — and this is a moment that Inequality Media was built for.

We're one of the only progressive organizations that has built a following large enough to go toe-to-toe with the right-wing conspiracy theorists who flourish on Facebook. In addition, the data show that we're not just preaching to the choir. We have an unusually large following of persuadable and independent-leaning conservatives who in fact tend to engage with our content at an even higher rate.

With Trump — and his volcano of hate and lies — coming back on Facebook and Twitter, we must ramp up our capacity for eye-catching videos and graphics to counter the lies and minimize the damage. Will you make a donation today to help fund Inequality Media and beat back Trump's lies and conspiracy theories?

Trump is far worse than an ugly politician. He’s a dangerous traitor to American democracy.

When Trump was banned from Facebook, the company promised not to allow him back unless he no longer posed "serious risk to public safety." However, over the last two years, his posts on Truth Social, the platform he owns, have gotten more extreme and dangerous, openly embracing the violent QAnon conspiracy and Holocaust deniers while making ever more outlandish false claims about the 2020 election being stolen.

Nick Clegg, Meta’s president of global affairs and the U.K.’s former deputy prime minister, wrote in announcing the decision that “The public should be able to hear what their politicians are saying — the good, the bad, and the ugly — so that they can make informed choices at the ballot box.”

With due respect to Nick Clegg, this is rubbish.

Worse yet, Facebook says it has a “policy” of not fact-checking political candidates, so it will make no effort to correct Trump’s future lies on its platform, because Trump has declared himself a candidate for president in 2024.

We’ve seen the violence that Trump can and will provoke given a megaphone this huge, and we need to fight back by countering his lies and inoculating the public against his most dangerous falsehoods. We're using scientifically tested messaging tactics to develop and deploy the most effective content for shifting public opinion, and we know it's working. But we rely on donors like you to help make this work.

The threat is real, and we must step up to meet this dangerous moment. Will you make a donation?

Thanks for all you do.

Robert Reich
Inequality Media