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John,
We just came out of a meeting with Kelle Rozell, Chief Marketing and
Storytelling Officer at Color Of Change, and what we learned is definitely
worth sharing.
On Sunday, Feb. 5, the 65th GRAMMY Awards will air across the nation
honoring the year’s top recording artists and honoring the 50th
anniversary of Hip Hop. While it may not be visible to viewers, a
highlight of the Grammys also will be the impact and success of the
#ChangeMusic Inclusion Rider for the second year in a row!
Can you remind me, what’s an Inclusion Rider? Great
question, John.
An Inclusion Rider is a template and a contract provision that allows
companies and individuals to ensure and measure diverse hiring. In this
case, the Recording Academy used the #ChangeMusic Inclusion Rider to
create a diverse GRAMMY Awards, both on stage and behind-the-scenes.
John, what makes the Inclusion Rider so powerful is its
simplicity. But we need your help getting the Inclusion Rider in front of
key decision-makers who will determine who is hired in the future for
crucial roles on and off stage. [ [link removed] ]Chip in $25 or more to fuel this
game-changing work.
[ [link removed] ]DONATE $15 [ [link removed] ]DONATE $50
[ [link removed] ]DONATE $25 [ [link removed] ]DONATE other
Because of COC’s partnership with the Recording Academy last year for an
Inclusion Rider, nearly 40 percent of the production staff and crew hired
for the 64th GRAMMY Awards broadcast were women and nearly one quarter
were people of color.
The Recording Academy also implemented the Inclusion Rider in their GRAMMY
Week activities, like the MusiCares Person of the Year gala honoring Joni
Mitchell. The result: More than 30 percent of the production staff and
crew were people of color, and women comprised at least half of the team.
And finally, at the Recording Academy Honors Presented by the Black Music
Collective, more than 80 percent of the production staff identified as
people of color, while women represented more than two-thirds of the
production staff.
We expect great momentum, because of Color Of Change and the Recording
Academy's commitment to advancing racial equity in entertainment. This is
the impact of racial justice. That's why COC has been involved in advocacy
like this since the beginning.
[ [link removed] ]Will you chip in $25 or more to help us apply pressure and move other
American institutions that have turned their backs on racial justice for
more than 60 years? Not only are you helping to decide the people who tell
our stories but you also are helping to prioritize stories by women and
people of color and ultimately share them with the world.
[ [link removed] ]DONATE $15 [ [link removed] ]DONATE $50
[ [link removed] ]DONATE $25 [ [link removed] ]DONATE more
Until Justice Is Real,
The Marketing & Storytelling Team
Color Of Change
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