John,

Take Down Tobacco National Day of Action is on March 31st this year.

Event registration is now open, and it's time to start planning how you'll participate!

Every year for Take Down Tobacco National Day of Action (formerly Kick Butts Day), youth advocates and adult allies hold hundreds of events across the country to speak out against the tobacco industry. We rally, we educate our peers, we talk to legislators and more – and we take one huge step closer to creating the first tobacco-free generation.

Once again this year, we'll expose Big Tobacco for who they really are: jokers who gamble with people’s lives.

They aggressively market deadly cigarettes while raking in billions of dollars in profits. They fight policies that would actually reduce tobacco use. They constantly develop new products to hook kids. In a nutshell, they continue to lie, cheat, and fool people into a lifetime of addiction, disease and death.

We’re not fooled. Let’s go all in – and take down these jokers once and for all!

Plan an activity to raise awareness of the problem of tobacco use in your community, encourage youth to reject the tobacco industry’s deceptive marketing and urge elected officials to take action to protect kids from tobacco. Check out our activity ideas and must-have resources to help you create your unique Take Down Tobacco activity.

Help us call Big Tobacco’s bluff by sharing facts on social that expose the industry’s rhetoric against reality. We’ll be keeping an eye out for content to share, so make sure to use #TakeDownTobacco and tag us on Instagram, Facebook, Twitter and TikTok.

Join us in a series of digital games to raise the stakes on the tobacco industry. Help us dismantle Big Tobacco’s house of cards built on lies and deception.

Stay tuned for new games coming soon!

No event is too big or too small, and no one is too old or too young to participate!

Here's a snapshot of the hundreds of events that advocates held for last year's Day of Action:

Let's make this year's Take Down Tobacco National Day of Action the most impactful ever!

Questions? Email [email protected].

Looking forward,

Support youth advocates by donating to the Barrie Fiske Youth Leadership Fund.