We have to "meet it head on," says Mike
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John,
In recent decades, global smoking rates have dropped steadily. Thanks to new
laws, higher taxes, and other efforts that have had a major impact, the tobacco
industry sold 750 billion fewer cigarettes in 2021 than they did in 2012.
That has saved and improved millions of lives.
But this success has also driven the tobacco industry into a frantic search
for customers. They've taken aggressive steps to hook younger generations on
their deadly products -- and their latest actions in California show just how
far they'll go.
"In peddling addiction to children, the tobacco industry has refused to take
no for an answer in California -- not from parents, not from legislators, not
from the courts and not from voters," writes Mike in a new opinion piece inThe
Hill. "Like any drug dealer, it keeps pushing, and it keeps trying to win over
the most vulnerable potential customers: kids."
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Read Mike's piece in The Hill to learn about the latest dangerous actions from
the tobacco industry, and aboutthe plan to "meet it head on" with $420 million
in new funding
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to reduce e-cigarette use among U.S. teenagers and curb tobacco use in low-
and middle-income countries.
READ MIKE'S MESSAGE
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In California, the tobacco industry has been working furiously -- and losing
repeatedly -- in efforts to stop the state from banning sales of flavored
tobacco products, which are directly tied to e-cigarette use among adolescents.
After repeated failures, they've decided to evade the law: A major tobacco
company now markets menthol and mint flavored products as "fresh" and "crisp"
in order to skirt the new regulations.
"The company is flouting the law," Mike writes, "because it knows that habits
form early, and it's terrified of losing out on a generation of customers."
Read more →
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We know the fight against tobacco use can be won. But in California -- and
around the world -- it's clear that the tobacco industry will stop at nothing
in their attempts to roll back the hard-won, life-saving reductions that have
been made.
Take a moment to read and share Mike’s piece in The Hill:
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Thanks,
MikeBloomberg.com
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Mike Bloomberg
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