Hi John xxxxxx,

We wanted to make sure you saw Colleen’s message (below).

The EARLY STAGES of a campaign are when dollars go the furthest – especially for female candidates. So when we say, “every dollar counts,” at this stage, it’s really true. Here’s why it’s important:

❌18 states have never elected a female governor.
❌18 states have never elected a woman to represent them in the U.S. Senate.
❌ Only 3 of the 50 state legislatures have achieved gender parity.

It’s obvious that we still have a lot of work to do to shatter glass ceilings in 2023 and beyond, and commercials are a critical tool to not only help a candidate tell her story on her own terms but also to build excitement around her campaign so she can win.

But launch videos and commercials are an expense many campaigns can’t afford. That’s why Her Bold Move produces these videos for our candidates as in-kind contributions. We need to raise $8,900 by the end of the month to get this program rolling. Please donate $20.23 or more right now so we can start creating launch videos for our 2023 candidates. →

If you've saved your payment information with ActBlue Express, your donation will go through immediately:

More soon,

Jordan Zaslow
Founder & Executive Director
Her Bold Move

---------- Forwarded message ---------

Hi John xxxxxx,

Did you know that many candidates are in campaign debt before they even announce they’re running for office? There are so many things campaigns need to spend money on before they can even start raising money to fund their races.

One particularly outrageous (but necessary) expense: launch videos.

For women candidates, launch videos are especially important. It gives them a chance to tell their story on their own terms (before misogyny, double standards, and blatant sexism start creeping into the conversation).

Political ads are EXPENSIVE to produce – they can cost tens of thousands of dollars! For many candidates without access to early funding, this is cost-prohibitive – so they often make the tough decision to not have a video at all. These candidates spend the early days of their campaign trying to RAISE money while their opponents are already out meeting with voters and gaining traction.

Needless to say, our candidates often begin their campaigns at an insurmountable disadvantage.

That’s why one of the ways Her Bold Move supports our candidates is by producing these commercials and donating them to campaigns as in-kind contributions.

You can help us fund this critical program. We need to raise $2,900 from grassroots funding to make each commercial. Please donate $20.23 or more right now so we can start creating beautiful and impactful launch videos for our 2023 candidates. Take a look at some of the ads we’ve made for past candidates at the compilation below →

If you've saved your payment information with ActBlue Express, your donation will go through immediately:

We're especially proud of this offering because we've found it to be a much more effective use of our support than a standard campaign contribution of $2,900. A well-produced launch video can take a candidate's fundraising efforts so much further.

But here’s the thing: This cannot wait. We need to raise the necessary funds for this program by JANUARY 31st. Deserving, pro-choice female candidates from across the country are getting ready to announce their campaigns RIGHT NOW, and these launch videos will help them get the early support that is CRITICAL to a successful campaign. We saw some major glass ceilings shatter in 2022, and now this is our chance to ensure we keep up the momentum for important races up and down the ballot this year.

Help us produce as many commercials as possible by rushing a $20.23 contribution immediately. →

Thank you,

Colleen Davis
Endorsements Manager
Her Bold Move