From Born Free <[email protected]>
Subject *Warning* This email contains distressing images. John, your gift today will help end the sickening ‘sport’ of lion trophy hunting
Date January 19, 2023 10:00 PM
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Hunted, shot, skinned, hung on a wall: help fight this horror

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Dear John,

It’s a special time for our charity – tomorrow would be Joy Adamson’s birthday.

Her best-seller book, ‘Born Free’, explaining how she and her husband George returned Elsa the lioness to the wild, inspired a generation. 

Our Co-Founders Dame Virginia McKenna and Bill Travers MBE starred as Joy and George in the classic film ‘Born Free’ and we feature Elsa on our charity logo. 

Her true story is a constant reminder that every animal matters.

Joy Adamson with Elsa the lioness

Knowing how you love lions and share Joy’s vision for their safe future, we're sorry to share the distressing images below. But, we need your help. Already under threat from habitat loss, lions are being persecuted across Africa, even hunted and killed for ‘fun’.

DONATE TO SAVING
LIONS TOGETHER ( [link removed] )

Tragically, many animals are still killed by trophy hunters every day. Covered in blood, their lives extinguished, once glorious lions lie slumped on the ground, where their blood flows. Glassy eyed, they died in agony for this nauseating, glorified ‘sport’. The king of the animals, yet these awe-inspiring apex predators have no defence against the hunter’s gun.

These images sicken us but make us determined. We MUST end this repulsive ‘sport’. Thank you for feeling as we do. Trophy hunting is unacceptable and, with your support, we won’t stop fighting until we bring it to an end.

SUPPORT OUR WORK
TO SAVE LIONS ( [link removed] )

Through our Saving Lions Together appeal, you are helping us to end lion exploitation and save this iconic species. 

Our appeal is coming to an end this week, so this is your last chance to help us reach our goal! Every penny donated to Saving Lions Together matters. Please take action now to keep lions safe, forever.

Your gift will:

Fight to end cruel trophy huntingFund the safe removal of snares before more lions sufferSupport the rescue of lions trapped in snares, giving them a greater chance of survival
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L-R: Virginia McKenna, George Adamson, Bill Travers and Joy Adamson

This is our vision for the future – for everyone who loves lions. A vision shared by Joy Adamson, Dame Virginia McKenna and YOU. This is what you are donating towards. This is Born Free.

Thank you. We can’t do it without YOU.

Team Born Free.

Photos © georgelogan.co.uk, Elsa Conservation Trust, Colombia Pictures

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© 2022 - Born Free Foundation
2nd Floor, Frazer House, 14 Carfax
Horsham, West Sussex, RH12 1ER

The Born Free Foundation is a registered charity. (Charity Number: 1070906). Registered as a company limited by guarantee (Number 03603432) (England & Wales).

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