From Brit Eames with When We All Vote <[email protected]>
Subject Meeting Our Community Online
Date January 19, 2023 7:01 PM
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When We All Vote [[link removed]]

Hi John,

Brit here 👋 I’m When We All Vote’s Director of Digital Content! Our team prides ourselves on building a world that sees YOU through a fresh, authentic, and unapologetic lens. In the 2021–2022 cycle, our digital practice was an integral component of our voter and volunteer mobilization efforts with 140+ million organic impressions on our social media platforms (WOW!). We strengthened our brand identity and developed a tactical approach to our digital strategy by focusing on three critical buckets:

→ 📚 EDUCATE voters on the concepts, need-to-know terminology, and the ever-changing state of affairs in the United States.

→ 💡 INFORM voters about election deadlines, rules, and best practices.

→ 🌐 MOBILIZE voters to take action.

I wrote about how When We All Vote successfully evolved our brand and voice through an audience-and-action-driven digital strategy in 2022 in my Medium article, “When We All Vote’s 2022: Meeting our Community Online.” >>> [[link removed]]

TAKE A LOOK AT HOW WE DID IT [[link removed]]

As we continue to redefine what it means to lead in the non-partisan voting rights space, When We All Vote’s Digital Team will continue to explore the impact of authenticity and dig deeper into what our data, social listening, and audience are telling us in order to build an unmatched digital practice.

We can’t wait to show you what’s in store in 2023.

- Brit

PS. If you aren’t already, make sure you follow us on social media! Find us on Instagram [[link removed]], Twitter [[link removed]], and all other platforms!

Brit Eames
Director, Digital Content
When We All Vote

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