Hi friend,

It’s the last day of 2022 – and for EWG, these next hours are make-or-break.

Today is our biggest fundraising day of the year – 10 percent of our annual online donations come in on Dec. 31. That’s why it’s vital to EWG’s ability to conduct our 2023 programs that we meet our goal today.

Right now, we’re dangerously short:

I oversee EWG’s fundraising, and I can assure you that the money we raise – or don’t raise – today determines what we can do to protect your health in 2023. Simply put: If we don’t raise our outstanding $55,125 by midnight tonight, it could put some of our work in jeopardy.

According to our records, it looks like you haven’t yet donated to EWG (sorry if I missed seeing your gift). So I wanted to send you a quick note to ask whether you’re able to help close our fundraising shortfall before the year ends.

Can we count on you to make a tax-deductible donation of $15 to help EWG reach its critical end-of-year goal? If you chip in now, your tax-deductible gift will be matched, making it go twice as far.

Your donation is essential for funding the resources you count on – such as the Skin Deep® cosmetics database, the Tap Water Database, the Shopper's Guide to Pesticides in Produce™ and so much more.

It will also guarantee we have the capacity to fight for stronger protections against toxic food additives, our work combatting the PFAS contamination crisis and expanded testing of pesticides and the toxic chemicals in consumer products, food and water.

Help us overcome these challenges by making a gift to EWG today – remember, if you donate before midnight tonight, your tax-deductible gift will be MATCHED by a generous donor to help us reach our critical goal.

I know you care about your health and the environment. And if you’re not in a position to donate at this time, we understand. We are deeply grateful for the support you give, whatever form it takes.

Thank you and have a safe and happy new year!

Jocelyn Lyle
Senior VP of Partnerships and Development, EWG

P.S. Sometimes our system takes a few days to process donations. I apologize if you’ve already given and your record hasn’t yet been updated!