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December 23, 2022
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Distributors looking for a channel partner for online sales should follow several steps, including examining whether the partner's end customer is compatible and conducting a pro forma to predict profitability, writes consultant Scott Benfield. Large distributors should also create a position dedicated to channel management to "avoid unpleasant, unnecessary and unprofitable ventures when establishing new and profitable online reseller relationships," Benfield writes.
Full Story: Distribution Strategy Group (12/20) 
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Streamline team collaboration and reduce costs
In the contact center, it's in the collaboration layer where work gets done. Join experts from Slack, NeuraFlash and Salesforce as they explore features that help your retail service teams provide connected personalized service at every touchpoint. Register here.
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Operations and Technology
Supply chain experts predict logistics pressures in 2023
(Pixabay)
Supply chain, logistics and procurement executives are making predictions for the new year, with Danone's Jean-Yves Krummenacher expecting "continued volatility on foreign exchange, tariffs, level of stocks and upstream operating rates" that will drive competitive ocean freight costs. Meanwhile, FourKites' Glenn Koepke expects on-time performance to "become a focal point" within logistics, while Proxima's Spencer Shute says, "The biggest pressures facing logistics companies in 2023 will be caused by recession, inflation, labor shortages and fuel prices."
Full Story: Supply Chain Digital (12/21) 
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The current iteration of artificial intelligence for the supply chain process can't self-adapt to fast-changing global factors, so decisions still require human expertise, causaLens supply chain manager Jerry Stephens writes. Stephens explains how newer technology will become both predictive and prescriptive.
Full Story: SupplyChainBrain (12/20) 
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Sales and Marketing
Distribution salespeople should use customer relationship management platforms to access call history, quotes, sales orders and other critical information when planning sales calls, writes Kurt Nelson of CRM platform Repfabric. "The automatic accountability that comes with a CRM creates discipline and the increased effectiveness brings greater increases in sales and commissions," Nelson writes.
Full Story: Distribution Strategy Group (12/20) 
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Business-to-business buyers are more likely to engage with interactive content, writes Ceros' Alex Kelly, who advises marketers on how to effectively collaborate with designers and creative teams. "Designers are strategic thinkers who understand how important visual design is to communicate a story effectively. ... Lean on them early and often, because good design leads to content that not only engages but also elicits an emotional response," Kelly advises.
Full Story: MarketingProfs (free registration) (12/21) 
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The Business Leader
Top leaders know how to give -- and receive -- compliments instead of seeking to deflect or minimize them, write leadership specialists Bob Vanourek and Gregg Vanourek. "If someone offers you a compliment, look them straight in the eyes, smile, and simply say, 'Thank you,' " they write.
Full Story: Triple Crown Leadership (12/20) 
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Take control of your own professional growth by prioritizing development opportunities and asking for feedback and support, Hannah Sincavage writes. Taking ownership of the things you can control, such as your attitude, self-image, productivity and how you treat others can also boost your personal growth, Sincavage notes.
Full Story: Center for Management & Organization Effectiveness (12/21) 
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Editor's Note
NAW SmartBrief will not publish Dec. 26 to Jan. 3
In observance of the Christmas and New Year's holidays, NAW SmartBrief will not publish Monday, Dec. 26, through Tuesday, Jan. 3.
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