John, I didn’t want to have to write this email … but we really need your help to continue promoting our new ads on the air. Advertising is really expensive, and if we can’t raise enough money by the end of the year, we’ll have to start making cuts. But we can’t afford to do that, John. These ads are proven-effective, and they are the best way to communicate my vision for Chicago to our voters. With the election quickly approaching, we’ve got to do everything we can to get our message out there. So I’m coming to you directly: Will you make a contribution to my campaign today to help me keep our ads on the air and share our message for the future? Every donation counts: Thank you for helping me in this critical moment. – Lori Lightfoot
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