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THE AD COUNCIL

CREATE + CHANGE | DECEMBER 2022

Earlier this month, changemakers from across marketing and media gathered for our 68th Annual Public Service Award Dinner in New York City—read on for more about one of our industry’s most inspiring nights of the year. We’ve also launched new creative content with Meta to address the overdose crisis in an unconventional way, and we’re happy to share a deeper dive into our Mental Health Initiative.

From the entire Create+Change team, your readership this year has been appreciated. Thanks for allowing us to share the best of the Ad Council and social good marketing with you month after month—here’s to an impactful 2023!

Our 68th Annual Public Service Award Dinner

On December 1, our Public Service Award Dinner raised a record-breaking $7 million for the Ad Council and our campaigns, which address many of our country’s most critical issues.

Doug McMillon, president and CEO of Walmart, was honored for his exceptional contributions to corporate citizenship, including Walmart’s support for our Welcoming Immigrants campaign and our COVID-19 Vaccination Education Initiative. We’re beyond grateful for the generosity of our amazing partners that do so much for social causes, and we’re inspired by the support our dinner continues to receive each year.

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New Fentanyl Creative Encourages Parents to Drop the F*Bomb

Parents can be hesitant to talk about substance use with their kids, and many of them are unaware about the increased presence of fentanyl in illegal drugs and fake pills, which has contributed to the skyrocketing rate of overdose-related deaths. That’s why we’ve partnered with Meta on a new round of creative for our fentanyl campaign. Drop the F*Bomb prepares parents to have proactive conversations with their children about the dangers of fentanyl. The new creative highlights the dangers of the synthetic opioid and helps parents and caregivers understand why the issue is relevant to their families—even if they don’t suspect their children would engage in substance use.

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More Insights on Our New Mental Health Initiative

Last month we announced our $65 million, multiyear Mental Health Initiative. If you missed it or you would like more information, our blog has a deeper dive on all the current and future campaigns that will be part of the effort.

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You can also check out a conversation in Ad Age about mental health with our president and CEO, Lisa Sherman, and Dr. Mark Hyman Rapaport, CEO of the Huntsman Mental Health Institute, our partner on the initiative.

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Roundup:

* Also on our blog, read how Champion for Good, Bradley Hunter is advancing TikTok’s presence in the social good space.

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* Another new member of our Champion for Good family, Adama Kamara, talked to us about designing strategies to reach communities disproportionately impacted by natural disasters.

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* And check out these four ways you can use influencers to move people from awareness to action.

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* Our Transforming Hiring and Diversifying Talent campaign will be represented at CES in January, with an interactive art installation that brings to life “the paper ceiling”—the invisible barrier that blocks workers without a bachelor’s degree from job opportunities. If you’re attending CES, please come by and check it out.

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The Advertising Council, Inc.
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New York, NY 10017


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