John –

As the holiday season approaches, our team at the Campaign for Southern Equality has been thinking more and more about what equality looks like during our shopping season. 

I know that BIPOC and LGBTQ+ owned businesses face an uphill battle when competing in the marketplace, sometimes because of discrimination. This holiday season we hope that you will join us in making a concerted effort to Shop for Equality by choosing to shop at BIPOC and LGBTQ+ owned businesses.

There are many BIPOC and LGBTQ+ owned businesses throughout the South and we’ve chosen to partner with a few of them this year to share with you their individual experiences. This week across our social media platforms, you will get to hear about the teams at Noir Collective, Trade and Lore, and Charis Books and More to learn about their experiences of what it’s like to start and run a BIPOC and/or LGBTQ+ business in the South. We have also partnered with Chestnut and Corner Kitchen who show what it means to be an ally and to lead with your values. 

When you shop here this week, December 12 through 18, these business partners will donate a portion of their proceeds to the Campaign for Southern Equality to continue our fight for LGBTQ+ equality throughout the South. 

I hope that you will join us in supporting these businesses and others that are BIPOC-and LGBTQ+ owned, or have participated in Shop for Equality in the past. By choosing to shop at these businesses, you are not only supporting the owners and their employees, but also supporting the fight for equality. Let's show our support for BIPOC and LGBTQ+ communities during this holiday season and beyond. Together, we can make a difference.

You can learn more about these amazing businesses here and see past partners in Shop for Equality.

In solidarity,
Whisper Moore
She/Her
Engagement and Communications Coordinator
Campaign for Southern Equality 

SHOP FOR EQUALITY 2022 PARTNERS 
Noir Collective is a Black- and LGBTQ-owned boutique and art gallery for Black entrepreneurs  of all identities, based in Asheville, NC. It is located in the historic Black business district and is a community network of wellness warriors, creative activists, justice visionaries, cultural keepers and peace makers. During Shop for Equality, Noir collective will be donating 13% of Noir-branded products and 5% on other items excluding books for the entire week for December 12-18th.

Trade and Lore is an LGBTQ-owned (and mostly LGBTQ-staffed) coffee shop located in downtown Asheville, NC. Having owners and staff where the majority identify as queer, Trade and Lore has been able to create a work environment that feels safe and supportive for each team member and for the greater community as a whole. During Shop for Equality, Trade and Lore will be donating 5% of their proceeds to the Campaign for Southern Equality to support LGBTQ equality throughout the South the entire week of December 12-18th.

Charis Books and More – This LGBTQ-owned bookstore is located in Atlanta, GA and is the oldest independent feminist bookstore in the South! They have a large selection of books specializing in representation for BIPOC children, anti-racism, and books for queer and gender identity. They will be donating 1% of their store’s proceeds during the week of December 12-18th for Shop for Equality.

Chestnut – Located in the heart of downtown Asheville, NC this restaurant is run by folks who “believe that all of us are free to be who we truly are and love who we truly love.” They do this year and year again by showing they are an ally by providing equal employment opportunities and partnering with the Campaign for Southern Equality year and year again for Shop for Equality and donating proceeds to fight for LGBTQ rights throughout the South. 

Corner Kitchen – This restaurant located in the historic Biltmore Village in the mountains of NC, is run by folks who “believe that any company, regardless of size, positively impacts their community by being socially responsible.” They show that they are an ally not only by providing equal employment opportunities – but also by partnering with the Campaign for Southern Equality for Shop for Equality and donating proceeds to our work. 
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