From Robert Reich <[email protected]>
Subject A special request
Date December 12, 2022 6:58 PM
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Dear MoveOn member,

Former president of the United States Donald Trump just called for the
"termination" of the Constitution.^1

It came days after Trump had a meal at Mar-a-Lago with a group of Nazi
white supremacists.^2

If you wonder how right-wing leaders can still be supported and even
beloved by millions of Americans and the vast majority of conservatives,
I'll tell you one key reason.

Because of the lies spewed every day by the likes of Fox News, Sinclair,
Breitbart, and the far-right hate-mongers on social media. This is the
single biggest threat to American democracy.

Backed by billionaires like Rupert Murdoch and Elon Musk, these far-right
news outlets and social media companies have created a disinformation
bubble—and one with massive reach—in which global warming is a hoax,
COVID-19 vaccines aren't safe, and the 2020 election was stolen.

Consider that the top 10 most-watched cable "news" shows last month were
all on Fox News: Tucker Carlson, Sean Hannity, Laura Ingraham, and others
spreading lies and hate every night to millions of Americans.^3 And then
there's the right wing's vast reach on talk radio, the internet, and
social media, built up systematically over decades.

The left has almost none of that media infrastructure. And if we have any
hope of changing the toxic discourse in our country and confronting the
inequality that is at the heart of our nation's problems, we need to be
able to get the truth to the American public.

That's why I created Inequality Media—which now has an audience of more
than 7 million people across social media, including an unusually large
percentage of conservatives and independents. That's twice the audience
that Tucker Carlson has on a given night. Our videos were viewed more than
100 million times in 2022 alone, and they’ve proven to be among the most
effective at shifting people's views on major issues like inflation and
corporate power. We are filling a crucial messaging gap that keeps getting
bigger, and more treacherous to navigate.

But as a people-powered nonprofit, we can't do any of this without the
help of grassroots progressives like you.

[ [link removed] ]So that's why I'm making a special request to MoveOn members today:
Will you make a $3 donation to Inequality Media and help
break through the right-wing media's disinformation bubble?

In 2022, Inequality Media added nearly 1 million new followers across all
platforms, bringing us to over 7 million followers from every state in the
nation.

Core to our work is a belief that we need to engage both the head and the
heart by telling stories that move and inspire, even as they inform and
educate. Corporate America and the conservative movement have long
understood and utilized the power of good storytelling to gain supporters.

Our strategy is working: Our videos received over 100 million views in
2022. We got out critical messages ranging from the importance of
down-ballot races and the most egregious examples of money in politics to
debunking myths about “self-made” “genius” billionaires and shedding light
on what can—and should—be done about the monopolization of America.

But we need your help to continue to grow and keep producing even better,
more effective and shareable videos to counter the right-wing
disinformation bubble and get the truth to the American people.

[ [link removed] ]So, John, my personal request to you is to make
a $3 donation—or whatever you can afford—to Inequality Media
today. No donation is too small, and I promise we will put your money to
good use.

This is some of the most effective and most important work I've ever been
a part of, and I couldn't be more proud of our small-but-mighty team.

Together, we have done our part to equip millions of Americans with the
truth, educating the public by using catchy, easy-to-understand videos to
debunk GOP lies and explain seemingly complex economic policies.

But as successful as we were this year, it's just the tip of the iceberg
in terms of the tremendous need for truth-telling online, so we have big
plans for 2023:

* With your help, we will continue to build our following across the
essential social media platforms like Instagram, SnapChat, and TikTok,
where more and more young people are getting their news.
* We’ll use proven-effective viral video explainers to fill the
messaging gap on issues the mainstream corporate media ignores, like
climate change, voting rights, and the role of corporate greed in
driving inflation.
* We will continue to use cutting-edge techniques for designing and
deploying our videos to educate and persuade the full range of
audiences, from "very liberal" to "very conservative."
* And with conservative leadership taking control of Congress in January
and already threatening to shut down the government to force cuts to
Social Security and other key programs, we’ll mobilize our millions of
followers to make sure they don’t get away with it.

Unlike the right wing, we don't have billionaire benefactors. We have the
people.

We are a people-powered nonprofit, and our work is possible only with the
help of grassroots progressives like you.

[ [link removed] ]So that's why I'm making a special request to MoveOn members today to
donate $3—or whatever you can afford—to Inequality Media to
help break through the right-wing media's disinformation bubble so we can
build a country where everyone can thrive.

With gratitude for all that you do.

–Robert Reich

Sources:

1. "Trump calls for the termination of the Constitution in Truth Social
post," CNN, December 4, 2022
[link removed]

2. "The inside story of Trump’s explosive dinner with Ye and Nick
Fuentes," NBC News, November 29, 2022
[link removed]

3. "Here Are the Top-Rated Cable News Shows for Q2 2022," AdWeek, June 28,
2022
[link removed]
Want to support MoveOn's work? Together, we must work to end the
filibuster, codify abortion rights into law, and defend our freedoms, our
families, and our futures. We can accomplish all this and more, but only
if we work together.

Will you chip in right now to power our critical work?



[ [link removed] ]Click here to chip in $3, or whatever you can afford.





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