The producer price index increased by 7.4% in November on a yearly basis, a drop from October's 8% growth and the fifth monthly decline in a row, according to the Labor Department. The index grew by 0.3% month over month, with core prices increasing 0.4% from October and 6.2% year over year.
Business-to-business marketers can alleviate customer dissatisfaction by integrating their brand identity, vision, positioning and differentiators into the digital buying experience, per a Forrester Research report. "Reducing complexity and friction in the purchasing process and increasing the emotional connection with the buyer helps marketers speak to buyers," says Forrester's Renee Irion, who adds that B2B buyers are depending more and more on digital channels.
Modern Distribution Management (tiered subscription model)
(12/6)
Must Have Supply Chain Industry Report Economic turmoil and supply chain disruptions are bound to occur. Blue Ridge publishes the only validated report that summarizes today's supply chain landscape, providing insights and expert solutions business leaders require. Download the white paper.
The Logistics Managers' Index and reports from Container xChange and Clive Data Services indicate ocean, air and truck freight rates will continue falling from pandemic highs next year as volume drops and capacity grows. Meanwhile, data from Xeneta shows contracted ocean freight rates fell by 5.7% in November, the third consecutive monthly decline and the most significant one since Xeneta began its XSI index three years ago.
Macy's has turned space in 35 of its stores into semi-automated distribution centers while Ulta Beauty is shipping orders from 116 of its stores, part of a growing trend of retailers using stores for online order fulfillment. The strategy allows retailers to serve customers from closer locations and take advantage of in-store stock without spending to build additional distribution centers.
Increasing the ROI on your loyalty initiatives
Many retailers are upgrading their digital advertisements, personalization tactics and loyalty programs. But how can retailers determine if these investments are driving sufficient ROI? Explore this new report to learn how business experimentation can optimize these investments.
Sixty-three percent of business-to-business leaders say their company now has stricter procurement policies, and 44% say they are not as receptive to marketing or sales messages, according to the 2022 B-to-B Thought Leadership Impact Report from Edelman and LinkedIn. In addition, 61% say thought leadership content is more effective than product-centric marketing.
Marketers are beginning to tap into artificial intelligence for image, content and virtual influencer generation, data mining and return on investment analysis, writes Adrianne Pasquarelli. Examples offered include Mastercard's use of the technology to spot trends, develop creative and buy media.
Avoid blowing your top at work by finding constructive ways to vent your frustrations such as journaling, finding allies within your workplace or larger network or hiring a coach, writes Robyn McLeod. "By having a safe and confidential place to discuss your concerns, you can reflect on the situation and develop positive coping mechanisms and approaches that can last a lifetime," McLeod writes.
Everyone has an "inner core," a sense of their authentic self that they can tap into to guide their lives and help and influence others as leaders, says Hitendra Wadhwa, a professor at Columbia Business School. "Whatever the common positive purpose is, how can you bring out the best in others and the best in yourself, which means activating them at their core and activating yourself at your core?" Wadhwa asks.
