Stay the course, but give your followers the chance to find you on other platforms
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With Twitter's future still unclear, newsrooms shouldn't abandon the audiences they grew there quite yet, but give them the option to follow somewhere else (Jaap Arriens/Sipa USA via AP Images)
** From the digital editor
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Hello,
Following Elon Musk’s acquisition of Twitter in October, many newsrooms are navigating what’s next for the social platform. In just a few short months, Musk slashed half of the company’s workforce, overhauled its verification procedures and reinstated thousands of formerly banned users. As a result, some users have opted to leave the platform, joining decentralized platforms like Mastodon or social media start-ups like Post.
While Twitter is just one of the many platforms for media organizations, it represents an important tool for communicating with audiences in-real time and facilitates reader feedback. As many organizations are considering quitting the platform, Zack Waldman, a Social Media Strategist at GBH in Boston, urges news organizations ([link removed]) to stay on the platform and to focus less on Elon Musk headlines and more on your audience. Matt Karolian of the Boston Globe also suggests that organizations focus on building value maximizing products ([link removed]) that our industry and customers will use.
Waldman suggests that news organizations take steps to protect your social media accounts and continue to nurture your audience on the platform. “As always with social media, the key is to stay current on the changes taking place and adjust your strategy accordingly,” Waldman writes in a new piece out today in Nieman Reports.
We hope his advice on how to navigate Twitter is helpful as you work with your newsroom colleagues to redefine your social media strategy.
Read the full story ([link removed])
Until next time,
Adriana Lacy
Digital and Audience Engagement Editor
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