December 7, 2022
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Celsius energy drinks are everywhere, but that didn’t happen overnight. We spoke to CEO John Fieldly about his plans to take out Red Bull and Monster, why sports and fitness are essential to the brand, and that $550 million investment from PepsiCo.
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Salt Lake City Could Host Winter Olympics Every 20-30 Years [[link removed]]
Jeffrey Swinger-USA TODAY Sports
The International Olympic Committee is facing the realities of a changing planet — and its conclusions could benefit a U.S. city.
The IOC is holding off [[link removed]] on naming a host for the 2030 Winter Olympics as it takes time to consider how climate change will impact the Games in the coming decades.
The finalists for the Games are Salt Lake City and Sapporo, Japan. Vancouver is also a contender but faces an uphill battle after the province of British Columbia opted [[link removed]] not to support the city’s bid.The IOC could name hosts for both the 2030 and 2034 Games in 2024.Salt Lake City would prefer to host in 2034 to provide more time to prepare and create separation from the 2028 Summer Olympics in Los Angeles.
Officials at the Salt Lake City host committee have promised to shield taxpayers from the estimated $2.4 billion cost of hosting the Games.
Salt Lake City hosted the Winter Games in 2002, while Sapporo held them in 1976. Vancouver had them in 2010.
Olympic Rotation?
The IOC is considering a radical change: With climate change shortening the list of viable Winter Olympics options, it could establish a rotating schedule. Both Salt Lake City and Sapporo could be among cities that host every 20-30 years.
The criteria for a regular host would include that the city maintain an average temperature at or below freezing. Salt Lake City organizers believe that they meet all hosting requirements through 2050.
Aaron Judge On Verge of Record $360M Deal With Yankees [[link removed]]
Brad Penner-USA TODAY Sports
Last season Aaron Judge bet on himself, turning down a $213.5 million offer from the New York Yankees.
The gamble paid off as the 30-year-old slugger agreed to a nine-year, $360 million deal with the team, according to multiple reports.
Judge hit an American League record 62 home runs and won the AL MVP award in 2022. The Yankees increased their offer by about 70% in less than a year.
Besides the San Francisco Giants, the Yankees reportedly [[link removed]] had to fend off a last-minute bid from the San Diego Padres.
Judge’s yearly salary of $40 million shatters the MLB record for the highest average annual contract value for a position player, previously held by Mike Trout’s $35.5 million.
MLB’s Weight Problem
Prior to the 2022 All-Star Game, commissioner Rob Manfred admitted that the league had used two baseballs the previous year — one reportedly [[link removed]] with a center weight roughly two-and-a-half grams lighter than the other that would carry further.
According to a new report, MLB may have used three different balls last season, and the more batter-friendly balls were found [[link removed]] to be used at key games and events.
Postseason and World Series gamesThe All-Star Game and Home Run DerbyRegular-season games with special commemorative stamps on the outer leather
Two of the “juiced” balls were also obtained from a Yankees-Tigers game on June 5 — which raises the question: Could the ball have impacted Judge’s home run chase?
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Manchester City Owner Close to Takeover Deal for Brazilian Club [[link removed]]
EC Bahia
City Football Group is one step closer to adding another soccer club to its portfolio.
The Manchester City owner is set to acquire [[link removed]] Brazilian club Esporte Club Bahia in a deal reportedly valued at $133.7 million. The pact for a 90% stake [[link removed]] in the club was approved by Bahia’s members at their general assembly with 98.6% in favor.
Bahia was recently promoted to Campeonato Brasileiro Série A — Brazil’s top league.CFG has full or partial stakes in 13 soccer clubs including MLS’ New York City FC and Australia’s Melbourne City FC.The Bahia deal is expected to be finalized in early 2023.
Silver Lake increased [[link removed]] its existing stake in CFG, making the private equity firm its second-largest shareholder. Silver Lake bought an initial 10% stake for $500 million in 2019 and now owns 14.5% of the company.
A law passed last year allowing clubs in the country to seek outside investments, leading to a flurry of interest in other Brazilian teams, including Atletico Mineiro — which could sell [[link removed]] a 51% stake for $208 million.
Staying Busy
In July, CFG completed its acquisition of an 80% stake in Italian club Palermo.
The deal for the Serie B club — Italy’s second-highest level of pro soccer — was reportedly worth between $13 million and $14 million.
Conversation Starters Sue Bird and Megan Rapinoe announced [[link removed]] that they have founded A Touch More — a production company that will make scripted and unscripted content. MLB will host [[link removed]] its first-ever HBCU All-Star game during next year’s Midsummer Classic festivities in Seattle. The University of Miami has proposed [[link removed]] a $100 million football facility featuring podcast rooms, a private garage, and a “recruiting war room.”
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What to Watch
UFC 282 marks another star-studded event for the mixed martial arts promotion.
In the main event, Jan Błachowicz (29-9-0) faces Magomed Ankalaev (18-1-0) in a light heavyweight bout at T-Mobile Arena in Las Vegas.
Błachowicz enters the fight following win by TKO over Aleksandar Rakić in May, while Ankalaev is coming off a TKO win over Anthony Smith at UFC 277 in July.
How to Watch: Saturday at 10 p.m. ET on ESPN+ / Stream UFC 282 exclusively on ESPN [[link removed]]+
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