If we don’t hit this goal, we won’t be able to keep our ads on air, knock doors, or reach the 67% of New Hampshire Democratic voters who remain undecided.
As other candidates have left the race or stumbled in the last few weeks, we have doubled down and gained momentum.
Our team has put together an aggressive plan to reach the 67% of undecided voters there through paid media — including digital advertising, direct mail, and TV — as well as expanding our organizing and outreach programs.
Core to this strategy are our 50 New Hampshire town halls (with 31 complete already!) and a new ad series to introduce our campaign to the many voters who are just tuning in to this race.
But team, this is going to be expensive, and we can’t rely on a billionaire’s bank account.