| We live in an age where everything is overdesigned. Your “phone” — a one-stop shop for work, texts, entertainment, video chats, and news — is just the beginning. You can’t seem to buy a vacuum, a toaster, or a fan without a touchscreen, Wi-Fi linkup, and all that entails. Sometimes it’s overly complicated. Sometimes, it adds to the use and value of the thing. But when it comes to toys, it misses the point.
Toys help kids play. Playing is a social thing, an act of learning and observing, interacting and communicating. Through an object, kids can see each other and the world. High-minded and lofty? You bet. In a world filled with screens and connectivity, it’s also awesomely simple. That’s why we went back to basics for our best toys of 2022. We eschewed screens, movie tie-ins, and other technical and social complexities in favor of toys that invite communication, interaction, imagination, and movement. |
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