Hi there,

Here’s the good news: a win in Iowa is within reach for us.

Here’s what we’re up against: a toss-up race, with well-funded competitors.

In a race this tight with so little time, what we’re able to do in the next several weeks will make the difference. We need to be the campaign that reaches the most voters.

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We know that it can be unclear how contributions are used to build campaigns. And since we’re committed to transparency here at Pete for America, we want to give you a breakdown of where we spend our donations:

• Organizing: Having a robust ground game means hiring organizing staff in key states and ensuring they have all the resources they need to execute our field strategy. Our organizers are the backbone of this campaign: they persuade, recruit, and mobilize supporters by building relationships with folks in their communities.


• Paid media: We pay to run our ads on cable TV and across a lot of online platforms -- social media, news sites, search engines, video streaming services. This is how we reach voters where they are, and it’s a big part of the reason we’re still here today. The more people hear Pete’s message, the more they like him -- so if we want to win, we need to keep saturating the airwaves and the internet with our ads.


• Operations: This is essential. We need to keep the lights on in our offices. From our South Bend Headquarters to each and every field office across the country, we need to pay rent and make sure we have everything we need from chairs to clipboards.


• Advance: We host a lot of events with Pete -- since we announced, we’ve put on hundreds of town halls, rallies, house parties, and meet and greets all over the country. These events are some of our best tools for building excitement and momentum on the ground where it matters most, and they require transportation, staff, production, and venues -- none of which are cheap. But if you’ve attended a rally with Pete, you know that the energy on the ground is worth more than the price tag.

We think of each line-item in our budget as an investment in the future of our campaign -- and, most importantly, in the future of our country. Every dollar we spend furthers our goal of reaching, engaging, and mobilizing voters.

And now, we need your help to hit our $50,000 goal by Friday. With just 26 days until the Iowa Caucuses, we need to ramp up these programs more than ever. We can’t afford to leave a single caucusgoer undecided. Will you make a contribution now to ensure we’re able to scale up our operations across the board and reach as many Americans as possible over the next 26 days?

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Thank you,

Pete for America