Friend,

I wanted to bring Jocelyn’s email from earlier this morning up to the top of your inbox (see below).

I need to give EWG’s finance team a report on today’s fundraising numbers, but with just hours left, we’re not quite at our goal. We could really use your help right now. Any amount – no matter how small – can make a difference.
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Reminder: All gifts are doubled but only until midnight tonight. And if you donate $120 or more, we’ll send you EWG’s Sustainable Swaps Holiday Gift Box, full of eco-friendly products and tips.
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Friend, with the deadline fast approaching, is there any way you can chip in now so your gift is matched?
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With thanks and appreciation,

Casey Dumasius
Senior Digital Marketing Manager, EWG


---------- Original Message ----------
To: [email protected]
From: Jocelyn Lyle, EWG
Date: Tuesday, Nov 29, 2022
Subject: It’s all on the line

Double Your Impact for Giving Tuesday

Donate Now:
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***

Dear friend,

I know your inbox is probably flooded with fundraising emails like this, asking for support on Giving Tuesday.

As the individual who oversees EWG’s fundraising, I can assure you that the money we raise – or don’t raise – today determines what we can do to protect your health in 2023. And, I need to be frank: EWG is behind on meeting its fundraising goals for the year. That’s why today, one of the biggest giving days of the year, we’re humbly asking supporters like you to help us get back on track. If we don’t hit our goal today, we might not be able to keep up the resources you count on to protect your health, like Skin Deep®, the Shopper’s Guide to Pesticides in Produce™, and our Tap Water Database.
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We set a goal of raising $75,000 on Giving Tuesday, and as of right now, we have a long way to go:

EWG Online Fundraising - Giving Tuesday 2022
Updated as of 11/29/2022, 6:45 a.m.

GOAL: $75,000.00
RAISED: $9,872.00
REMAINING: $65,128.00

Can we count on you to make a tax-deductible donation of $15 or more before midnight tonight to help EWG meet its Giving Tuesday goal? We have $65,128 to go and just 16 hours left.
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Plus, if you donate $120 (a $15 discount!) or more, we will send you our Sustainable Swaps Holiday Gift Box as a thank-you – a Giving Tuesday discounted price.

By making a donation today, you'll be standing together with other EWG supporters to:

* Fight for stronger protections against toxic pesticides, like cancer-linked glyphosate and bee-killing neonics, and continue EWG’s groundbreaking pesticide research.
* Tackle the PFAS contamination crisis. Even at incredibly low doses, PFAS chemicals have been linked to cancer and other serious health risks, but detectable levels can be found in the blood of almost every American. To this day, PFAS are still commonly used in cookware, clothing and food packaging.
* Expose toxic chemicals in our food, water and consumer products. From arsenic to asbestos, pesticides to phthalates – EWG’s testing program uncovers hazardous levels of underregulated chemicals in our homes, bodies and environment.

Today’s goal isn’t just an arbitrary number on a spreadsheet. It’s not a gimmick. The funds we raise today will determine the work we can do in the coming year – whether we’ll be able to help you protect your health in 2023. And one minute is all it takes for you to make a difference right now.

Will you spend one minute to process a tax-deductible donation of $15 or more to EWG in support of your health and environment? And remember, today your gift will be MATCHED, doubling your impact when it matters most.
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This Giving Tuesday, make your gift count. Donate to EWG today and your gift will go twice as far.
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Thank you for your time and all you make possible – because we all deserve to live healthier lives in a healthier environment.

Warm regards,

Jocelyn Lyle
Senior VP of Development, EWG

P.S. A reminder – if you donate $120 (a $15 discount!) or more, we will send you EWG’s Sustainable Swaps Holiday Gift Box as a thank-you.

DONATE NOW
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This email was sent to [email protected]. To change your preferred email address, click here. [[link removed]]EWG's mission is to empower people to live healthier lives in a healthier environment. EWG is a non-profit and non-partisan organization. The EWG Action Fund, a separate sister organization of EWG, is a legislative advocacy organization that promotes healthy and sustainable policies.

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