Dear John,

In the weeks leading up to the midterm elections, I asked you to donate to help support a creative new strategy that we thought had a chance to really move public opinion on key issues like inflation. And not just amongst liberal audiences; we saw the same movement among “purple” moderate audiences and “red” conservative and very conservative groups as well.

The idea was to repurpose the advanced analytical tools used by corporate advertisers to learn in real time which of our videos were most effective at “persuading” people — and then put more money behind the most effective ones.

Well, we’ve now had time to collect and analyze all the data, and the results were incredible.

Based on the advice of experts in political advertising, we’d optimistically hoped that people would be 6-8 points more supportive of our position on inflation (including that it’s not being driven by wage increases and it is being driven by corporate profits) than they were before they watched our videos. It turns out, after reviewing surveys of the people who saw our videos, we moved the numbers by more than double that.

I can honestly say that this is one of the most effective education projects I’ve ever been a part of, and it’s just one example of the groundbreaking work done by the brilliant people around me here at Inequality Media.

That’s why, this Giving Tuesday, I’m asking you to please make a donation to Inequality Media to help us continue to do this kind of innovative work to fill the messaging gap and fight back against the lies of the far-right and corporate media.

On behalf of all of us, we couldn’t be more grateful for your support.

Thank you,

Robert Reich
Inequality Media