From Booker HQ <[email protected]>
Subject One of my favorite emails to write
Date January 6, 2020 3:55 PM
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Hey there, Catherine here! And I have a special treat for you. But before I get to it, please consider chipping in to help us start out 2020 strong.

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With the new year, we're starting a brand new fundraising quarter, which means it's time to look back at how we did in the last three months. I asked our analytics team to pull some stats, and I'm SO excited about what they found, I just had to share it with you:

We had the best fundraising quarter of the campaign to date, raising over $6.6 million in the months from October to December.

We saw a groundswell of new support come in throughout the quarter -- we received contributions from over 70,000 (71,850 to be exact!) new donors. And what's even more exciting -- 96% of people who chipped in for the very first time did so via our online fundraising program!

Our campaign is heavily powered by small grassroots contributions -- 99% of all of our contributions for the quarter were under $200.

We also had some big moments -- of our top ten best online fundraising days of the campaign, five were in Q4.

And this was all with an average online donation of $22.98.
Team, it's clear that momentum is on our side. Now, we have to keep up. The Iowa caucuses are less than one month away, and we need to give this everything we've got.

Will you chip in to start the first quarter of 2020 strong and power us all the way through the new year?

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Let's go,
Catherine

Catherine Gabel
Online Fundraising Director
Cory 2020


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