From Ben <[email protected]>
Subject let me explain
Date July 29, 2019 6:04 PM
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Friend, I know I talk a lot about how we need more transparency and accountability in our government. Well, I want to start by bringing those same principles to my campaign, which is why I'm going to be completely up front with you about our campaign's financial situation and explain exactly why I'm asking for a contribution today.

We have a tough, expensive race ahead of us, and the budget goals we set are designed to make sure we're raising the money we need to win. I think it's important that you know these budgets we set aren't arbitrary.

We know exactly how much it's going to take to win this race because we did it last year. We know how much it costs to put an ad on TV, buy enough supplies for all our volunteers, and fill up the tank a couple hundred times so I can drive around the district, talk to voters, and get our message out.

Sometimes campaigns build in a buffer in their budget goals, so if they fall short they still have the resources to fund their campaigns. I refuse to do that. I don't want to ask for a penny more than I have to, or mislead you about made up goals and budget shortfalls.

When I ask, it's because we need it.

And folks, I'm asking. Can you chip in today to get us back on track for July? >> [link removed]

The truth is we're short on our fundraising for this month, and I'm coming to you today to ask you to make up the difference. Grassroots supporters made this campaign possible last year, supporting me and believing in my campaign when everyone said we couldn't win. I'm counting on you to come through again.

Contribute [link removed]

Thank you for taking the time to hear me out, and for your continuing support and generosity.

Best,

-Ben




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