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| Hey all you wild cats out there, | | | | | |
| Instead of going out and filling your boots this Black Friday, why don't you join the millions of us around the world going on a 24-hour consumer fast. Break the trance and truly live for a day. Try it! — You may find it changes everything. | | | | | |
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| Once you start relating to the world as an empowered human being instead of a hapless consumer drone, something remarkable happens. Your cynicism dissolves. Your nerve endings awaken. You feel like a cat on the prowl – alive, alert and still a little wild. | | | | | |
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| This Black Friday: participate by not participating. | | | | | |
| For the Wild, The Third Force | | | | | |
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| Get Adbusters magazine here | | | | | |
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| Adbusters Media Foundation, 1243 West 7th Avenue, Vancouver, BC, V6H 1B7, Canada | | | | | |