Important update from Keep Britain Tidy

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FIGHTING A TOXIC TIMEBOMB

Dear Supporter,

Cigarette butts account for 66% of all litter and can be found in every corner of the country - on our streets, in our countryside, our parks and beaches, our waterways and, finally, in the sea.

In fact, new research for Keep Britain Tidy reveals that, right now, there are 2.4 million cigarette butts littered on England’s high streets, despite the efforts of local authorities to clean them up on a daily basis.

A core reason for this is that many smokers incorrectly believe that cigarette butts are biodegradable. They are not.

A cigarette butt can take 14 years to break apart, its toxins seeping into the earth.

Keep Britain Tidy was established more than 60 years ago with a remit to campaign to reduce litter in this country and the issue of cigarette litter simply cannot wait – it is a toxic timebomb that is doing damage to our environment every day.

CHANGE STARTS WITH YOU

Clearing up these butts costs a huge amount of money – and that’s only the ones that can be cleaned up. Hundreds of thousands ‘escape’; they are dropped in areas that aren’t regularly cleansed, go down drains, pollute our watercourses and, ultimately, enter the marine environment. The only long-term solution is to stop people dropping them in the first place.

It is for this reason that we have developed a new campaign ‘Change starts with you’, which will be going live on billboards across the country from 14th November, with a following campaign including TV and radio, from mid-December.

The campaign aims to inform smokers about the environmental harms of cigarette litter and initial research suggests that it will be effective in changing smokers’ littering behaviours.

Keep Britain Tidy has advocated for and will continue to advocate for a comprehensive, mandatory extended producer responsibility (EPR) scheme for smoking-related litter that recognises the true environmental and economic costs of littered cigarette butts. However, every day millions of cigarette butts are littered, and every day that we don’t act millions more join them. This problem cannot wait for EPR to start to tackle it – we need to start now.

If you have any further questions about the campaign, please reach out to us via [[email protected]]

Kind regards,

The Keep Britain Tidy team

[[link removed]] Keep Britain Tidy is a registered Charity No. 1071737. Registered as a Company limited by guarantee in England & Wales No. 3496361. Registered office at Elizabeth House, The Pier, Wigan, WN3 4EX Unsubscribe [link removed]