Environmental Working Group
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Hi friend,

Bringing Ken’s email to the top of your inbox (see below).

Right now, we are still $15,346 short. I need to give Ken an update on whether we can fund our 2020 research, but I am not sure if we can close the gap.

I saw that you hadn’t yet given to our year-end campaign. Can I count on you to step up now? We have just hours before midnight.

Please make a donation before midnight. It will only take a minute – and even just $10 will go a long way.
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Reminder: All gifts are MATCHED.

A huge THANKS in advance, friend!

Maura Walsh
VP, Digital Strategies, EWG

P.S. If you made a gift recently and I missed it, my apologies!

---------- Original Message ----------
From: Ken Cook, EWG
To: [email protected]
Date: Tuesday, December 31, 2019
Subject: Can I grab two minutes?

Dear friend,

Could I grab two minutes of your time before you ring in 2020?

Here at EWG, we’ve asked a lot of you this year and you’ve come through every time — thank you. But now I need to ask once again. Jocelyn let me know that we’re still short — $38,625 — of our 2019 fundraising goal, with just nine hours to midnight. That’s $4,292 per hour.

Let me be frank: If we don’t make up this deficit tonight, we can’t keep up all the work you count on, like Skin Deep®, Shopper’s Guide to Pesticides in Produce™ and the Tap Water Database.

If you’re reading this now, can we count on you to chip in to help us hit this hour’s goal ($4,292)? Your donation will be MATCHED by a generous donor, which means that it will go twice as far. $10 becomes $20, $25 becomes $50, and $100 becomes $200.
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More than 70 percent of EWG’s revenue comes from individuals like you: Please, take the next step and make your first gift to EWG tonight. There’s no more critical time.
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In the 26 years since we started EWG, our team has fought tirelessly for your right to know about the toxic chemicals in the products you use, the food you eat and the water you drink.

We do this because we believe we have a moral obligation to defend the right of Americans to live a healthier life in a healthier environment.

We’re up against some serious challenges: The current administration has prioritized corporate profits and rolled back dozens of major federal regulations that put our health and environment at risk. But EWG is resolved to stand our ground and protect your health — and we have big plans for 2020.

And those plans take financial resources. You, friend, are part of our plan for 2020. Your voice and support give us the power we need to make change. And with nine hours to go before midnight, EWG needs your support more than ever before. Please, donate now.
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Thanks for your support and have a healthy and happy New Year!

Ken Cook
President and Co-founder, EWG

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EWG's mission is to empower people to live healthier lives in a healthier environment. EWG is a non-profit and non-partisan organization. The EWG Action Fund, a separate sister organization of EWG, is a legislative advocacy organization that promotes healthy and sustainable policies.

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