Dear MoveOn member,
This is it. The final fundraising email that you will receive from MoveOn for this all-important midterm election.
After this email goes out, MoveOn will lock in their final budget decisions for the closing days of the campaign.
Donations that come in today will allow MoveOn to expand their final digital ad buys reminding young people to vote, beef up their precinct-level Election Day turnout operation, and organize one last round of get-out-the-vote rallies in key battleground states like Pennsylvania, Georgia, and Nevada.
However, money that comes in after today will simply be too late to be spent effectively on this election.
My friends, I've been involved in politics for more than 50 years. I can honestly say that I've never seen an election like this, where the survival of democracy itself is on the line.
The last 72 hours before an election are the most important hours of any campaign, because that's when millions of voters decide whether to vote at all and undecided voters finally make up their minds on which candidate to vote for.
My friends at MoveOn have spent years testing and perfecting the most effective tactics for mobilizing and persuading voters in these final critical hours.
I've seen them in action firsthand, and I can tell you that no one does it better.
Imagine you're a busy 20-year-old. You voted against Trump in 2020, but you're not sure it's worth rushing out of work in time to vote this time. Then you get a text message from a friend who bumped into a MoveOn volunteer at the polls, and they ask if you've voted yet. You promise your friend that you will, and after work, you make a point of going to vote because you promised you would.
Bingo. Another vote against the MAGA Republican takeover.
That's how Election Day GOTV works. It's not glamorous, and it takes a massive army of volunteers recruited by MoveOn's team of precinct organizers. But it's incredibly effective, and it's how MoveOn helped challenge the all-time record for youth voter turnout in 2020.
Here's the key thing to remember: If you donate today, it will allow MoveOn to beef up its operation to cover more precincts and add extra organizers and volunteers in the busiest places. But after today, it will be too late.
Starting tomorrow, the team at MoveOn will need to focus entirely on executing the plan they've locked in. It will be too late to expand their budget or make anymore final changes like additional ad buys or adding Election Day GOTV organizers.
This is it. The final MoveOn fundraising request of this all-important election. Please, don't just click "Delete." The survival of our democracy depends on it.
Thanks for all you do.
–Robert Reich
P.S. Not able to donate? Consider signing up to participate in one of MoveOn's upcoming phone banks by clicking here.
Want to support MoveOn's work? Donald Trump and his MAGA allies are methodically enacting a plan to place some of Trump's most ardent supporters in key election offices that oversee vote counting, have the power to certify—or decertify—election results, and declare election winners and losers. MoveOn has launched a powerful, multimillion-dollar campaign to stop Trump. But MoveOn needs your help to power our effort.
Will you chip in to power MoveOn's campaign to defeat Trump cronies this November and elect officials who will count each and every vote?
Click here to chip in $3, or whatever you can afford.
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