My friends, I'm re-sending the email below describing our strategy for the final days of this election to make sure you didn't miss it. Thank you for helping defend our democracy. — Robert Reich

Dear John,

With two days left until Election Day, two things are clear:

1. The election is on a knife’s edge, with the races that will decide control of the U.S. Senate tied or within the margin of error.
2. Inflation is the number one issue for the undecided voters who will decide this election.

That’s why, in these final days, Inequality Media Civic Action has launched a secret weapon to reach undecided voters and make sure they understand which party will stand up to price-gouging corporations and do something about inflation.

Spoiler alert: It’s not the Republicans.

To reach these undecided voters who care most about the rising cost-of-living, we’re repurposing the advanced analytical tools that corporate advertisers have used for years to learn which internet ads are most effective, and then expand them in real time to target audiences that most need to be reached before Tuesday.

This is the cutting edge of political messaging, and the top tech and communications experts at Inequality Media Civic Action have been preparing for this moment for months. But with the polls tightening and Democrats badly trailing on the inflation issue, it’s clear we need to ramp up this effort.

This new secret weapon could be the game-changer we need to close the messaging gap on inflation. Will you make a donation to help get the truth out and reach undecided voters in the final stretch before Election Day?

Polls show that the American people understand that corporate price-gouging is responsible for inflation, thanks in part to the work that the brilliant team here at Inequality Civic Action has been doing for months — educating the public when the corporate media fails to do so. Voters also have long understood that Republicans are the party of corporate greed and tax cuts for the rich.

Now we must connect the dots with enough undecided voters in the key races that are balanced on a knife’s edge.

That’s where our secret weapon comes in. We’re harnessing the same software that savvy marketers use to test, fine-tune, and redeploy the most effective messages in the key target audiences that will decide the election.

Inequality Media Civic Action has built a massive following of millions across social media, and we know from research that we have an unusually large number of independents and persuadable conservatives following us.

Now it all comes together, as millions of voters will decide how to cast their ballots, and we’ll be in their news feeds talking to them about the number one issue with the most proven effective messages.

But in order to run this program at the scale we need to reach the millions of undecided voters struggling with inflation, we’re asking everyone to make a donation to Inequality Media Civic Action and help close the messaging gap before it’s too late.

Thanks for all you do,

Robert Reich
Inequality Media Civic Action