From Tom Jones | Poynter <[email protected]>
Subject CNBC pulls plug on Shep Smith’s newscast
Date November 4, 2022 11:30 AM
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CNBC pulls plug on Shep Smith’s newscast and other media tidbits for your weekend review
Shepard Smith in 2017. (AP Photo/Richard Drew, File)

Good morning and welcome to the end of the week. Rest up this weekend because we’ve got a heck of a week coming up with the midterm elections surely generating plenty of news. In addition, I have a special story that will be published Monday on the Poynter website ([link removed]) . I spent last Sunday on the set of the longest-running show on TV, and I will give you a behind-the-scenes look at how the venerable Sunday news show is put together, as well as the thoughts from the veteran moderator.

In the meantime, today’s newsletter has links to recommended reading and a few media tidbits for your weekend review, starting with a bit of news about veteran journalist Shep Smith.


** Shep Smith’s show is canceled
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Veteran journalist Shep Smith made a noisy splash when he departed Fox News in 2019. He still had time left on this contract, but left because he could no longer stand to work for a network he claimed had pundits who knowingly lied to or misled viewers in order to make their points. He once said ([link removed]) , “Opine all you like, but if you’re going to opine, begin with the truth and opine from there. When people begin with a false premise and lead people astray, that’s injurious to society and it’s the antithesis of what we should be doing: Those of us who are so honored and grateful to have a platform of public influence have to use it for the public good.”

He ended up at CNBC, where he anchored a no-nonsense, just-the-facts, nightly newscast called “The News with Shepard Smith.” But aspirations far exceeded viewers, and CNBC has decided to cancel the newscast. According to Nielsen, the show averaged about 222,000 viewers this year — far below what other cable news networks (Fox News, CNN, MSNBC) get in that time slot. For example, this week, Jesse Watters show on Fox News drew 3.1 million viewers and Joy Reid had 1.5 million on MSNBC.

The final episode of Smith’s newscast will air sometime later this month. A newscast focusing on business will replace Smith’s show and debut sometime in 2023.

CNBC President KC Sullivan wrote in a memo to staff, “ ‘The News’ set out on a bold mission of providing non-partisan, fact-based reporting on the most important stories of the day in the U.S. and around the world. The quality journalism Shep and his team delivered each weeknight was exemplary and not lost on us or our 7 p.m. audience.”

This is Sullivan’s first major move since taking over CNBC in September. He also wrote in his memo, “After spending time with many of you and closely reviewing the various aspects of our business, I believe we must prioritize and focus on our core strengths of business news and personal finance. As a result of this strategic alignment to our core business, we will need to shift some of our priorities and resources and make some difficult decisions.”

About 20 people work on Smith’s show and the company says it hopes to help those impacted seek other opportunities at NBC News Group. That will not include Smith, who is leaving the network.


** An important series
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On Thursday, The New York Times editorial board introduced a series called “The Danger Within,” urging readers to understand the danger of extremist violence and possible solutions. As an introduction to the series, Times opinion editor Kathleen Kingsbury writes ([link removed]) , “Americans are right to be nervous about the coming midterm elections, and not only about the results. It will be the first time that the nation’s electoral machinery will be tested after two years of lawsuits, conspiracy theories, ‘audits’ and all manner of interference by believers in Donald Trump’s lies about the 2020 election.”

Kingsbury adds that she also is worried by the “embrace of violent extremists by a small but growing faction of the Republican Party.” She concludes with “In the past few years, there have been plenty of points at which it feels as if the future of the nation hangs in the balance. Peaceful politics are all we have to manage our deeply divided democracy. Lose that and the country is headed for a dark place — that’s what this series of pieces on extremism is trying to help avoid.”

The first of the series is “America Can Have Democracy or Political Violence. Not Both.” ([link removed])

In it, the Times editorial board points out that the violence from right-wing extremists and mobs stirred up by Trump on Jan. 6, 2021, is the kind of violence that can undo a democracy.

“Yet,” the board writes, “the nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”


** Now more journalism to check out over the weekend …
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* Disturbing, but an important to see piece from CNN’s Mick Krever, Clarissa Ward and Scott McWhinnie: “In newly liberated villages, Ukrainian investigators uncover horrific claims of Russian sexual violence.” ([link removed]) Ward tweeted ([link removed]) that the story includes “one of the more painful interviews I have done.”
* The Washington Post’s Jeremy Barr with “Two Fox journalists were killed in Ukraine. A widow still searches for answers.” ([link removed])
* For Rolling Stone, Alex Morris with “Selena Gomez Wasn’t Sure She Was Ready To Tell This Story.” ([link removed])
* Kara Swisher’s latest podcast is a conversation with John Legend: “John Legend on Kanye, Music & the Midterms.” ([link removed])
* Another notable podcast episode to check out: Wired’s “Gadget Lab” podcast with “Twitter Is Changing Fast. Here's What Could Happen Next.” ([link removed])
* On the topic of Twitter, today could be a rough one for many of its employees. There are reports that major layoffs are coming down today. The Washington Post’s Will Oremus has “Musk’s Trump-style management rattles Twitter workers awaiting layoffs.” ([link removed])
* And one more about Twitter. The New York Times’ Mike Isaac and Ryan Mac with “Elon Musk, Under Financial Pressure, Pushes to Make Money From Twitter.” ([link removed])
* For The New Yorker, Paige Williams with “The Right-Wing Mothers Fuelling the School-Board Wars.” ([link removed])
* Poynter’s media business analyst Rick Edmonds with “Gannett reports that its financial results are improving – slowly.” ([link removed])
* CNN’s Anderson Cooper had enough. Mediaite’s Michael Luciano with “Anderson Cooper Rips Kari Lake for Joking About Pelosi Attack: ‘When Did We Become Like This?’ ” ([link removed])
* The Atlantic’s Jemele Hill with “What Does Kyrie Irving See in Anti-Semitic Conspiracy Theories?” ([link removed])
* A few days old, but a heck of read: The Ringer’s Alan Siegel looks back at cancer-stricken Warren Zevon’s final appearance 20 years ago on David Letterman’s show in “‘Thank You, and Goodbye’” ([link removed])


** More resources for journalists
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* Become a dominant player in your market and change the game for your news organization with Poynter’s Table Stakes program ([link removed]) (2023). Apply by Nov. 18 ([link removed]) .
* Honor free press, democracy and the distinguished careers of Bob Woodward and Carl Bernstein at Poynter’s Bowtie Ball ([link removed]) . The duo will receive the Poynter Medal for Lifetime Achievement in Journalism ([link removed]) with Carl Bernstein accepting the honor in-person on Nov. 12, 2022, in Tampa, Florida. Get tickets ([link removed]) .
* Understand U.S. Immigration From the Border to the Heartland ([link removed]) — Start anytime.

Have feedback or a tip? Email Poynter senior media writer Tom Jones at .
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