John,

Did you miss yesterday's event: Native Communities vs. Big Tobacco: How an Industry Commercializes, Exploits and Misrepresents Traditional Practices for Profits? Don't worry. We have you covered.

It was an important conversation featuring a panel of community leaders, health experts and tobacco control advocates exploring the difference between traditional and commercial tobacco and celebrating the leadership of Indigenous communities working to take down Big Tobacco.

Watch the full conversation here:

The event was part of our Campaign for the Culture. This comprehensive initiative is focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use, with the goal of inspiring young community members to avoid or quit tobacco.

This event was the seventh in our ongoing series of cultural conversations under this initiative – which includes other activities like listening tours at historically Black colleges and universities (HBCUs), thought-leader summits and advocate profiles.

Campaign for the Culture is focused on these core pillars:

• Educating the public and building awareness in Black and other impacted communities about the harmful effects of tobacco use.
• Engaging the medical community and appealing to providers for support.
• Mobilizing NGOs, policy experts, community leaders and key stakeholders to activate ground-level support for policies and actions.

We’re excited to work with advocates like you so we can reach and partner with the people and communities impacted most by the devastating effects of tobacco use.

Support this critical work by making a contribution today >>

– The Tobacco-Free Kids team