John — this is Jack DeLapp, Stacey Abrams’ Director of Strategy, Targeting and Metrics. I want to show you a map of Georgia to explain why media markets are so important.

This map shows how TV advertisers divide the state up into media markets. When campaigns put ads on the air, we have to pay per media market, so some campaigns only pay to advertise in places they’re sure they can win. But unlike other campaigns, we've reached voters in every corner of the state, in every single media market.

John, with 6 days to go before Election Day, we need to be sure we can run TV, radio and online ads all across the state and reach the critical voters we need to win this election in every corner of the state. That’s why I hope you’ll take a look at this map, and then chip in $5 toward our $140,000 daily goal to keep our ads airing across the state >>

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In just 6 days, the results of the work our campaign’s staff and volunteers have done to reach Georgians in every corner of the state will be made clear. And in an election this close, if there is even one more vote we can earn by knocking on a door or showing up in a voter’s social media feed, it’s worth it.

But that takes a lot of resources. John, we know we will not win every county or every media market in Georgia. But we also know that, in an election this close, if there is even one more vote we can earn by sharing Stacey’s message on the airwaves — it’s worth it.

But right now, we don’t have the resources we need to reach all the voters we need in ads across all of Georgia. I know that’s a lofty goal, but it is a critical one.

We’re counting on supporters like you to take a look at this map and chip in $5 to make sure we can reach voters all over the state. Anything you can give right now will make a real difference.

Thank you,

Jack DeLapp
Director of Strategy, Targeting and Metrics
Abrams for Governor

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