John,

Are you as burned out on fundraising emails as I am? It is seriously overwhelming looking at my inbox, especially during end-of-month or quarter deadlines. I feel like I can’t hit the unsubscribe button fast enough but still, they keep flooding in.

These emails all sound the same – you know the ones from establishment Democrat groups that have no real substance and always use panic, despair, and fear to supposedly “motivate” you to donate — it's exhausting and makes me feel apathetic and jaded.

It makes me sad to think that our emails might not be getting seen because everyone is so overloaded with scammy, dishonest fundraising emails like this:

“We are doomed, the polls say we’re going to lose and democracy itself will crumble unless you donate today. It will be 3x matched!”

At DFA, we know that there is a better way and will never lie about completely fabricated donation matching. We look at the emails we send to you differently because we look at our members differently.

You are more than just an email address to us. You are a real person, not a blank check. We know that you work hard and we don’t take it for granted when you choose to donate your hard-earned dollars to our work and movement.

I hope you know that you are making a difference and you are appreciated.

We at Democracy for America have been supporting progressive candidates for 18 years. We were founded by Howard Dean in 2004 and are proud to say thousands of people that donate and volunteer with us have been part of the DFA Family since the very beginning.

This year, we have endorsed 98 incredible candidates and are working closely with these campaigns by coordinating directly with them so we can expand the footprint of each candidate, covering fresh ground.

I want so badly for everyone to get to know these brave leaders and be inspired by them and feel hopeful about our future.

We don't waste resources duplicating work that's already been done and all the data we collect is shared directly with campaigns, providing them with the critical voter contact information they need to Get Out The Vote.

Just one example of the work we do is our Mail Our Way to the Midterms Project, which is fighting to Flip the South by engaging voters that are too often forgotten and left behind. DFA members have sent 200,000 voters postcards and our text-out-the-vote team will follow up with a get-out-the-vote text as well, increasing the chances that these voters will turn out even more by making two contacts with them before election day.

This is just a brief preview of the DFA difference and I will wrap this up by saying this:

If you are able to donate, we appreciate it and will put it right to work getting out the vote in these remaining days for our awesome endorsed candidates. Can't donate right now? That's cool too. We still appreciate you!

Want to volunteer instead? Great! We have lots of volunteer opportunities and we would love for you to join us. One opportunity is our final member meeting next Tuesday where you can learn how to get plugged in during the final GOTV week. Don’t have time to volunteer? We understand! We know how busy life can get.

The most impactful and important thing you can do to support this movement is simple. Vote! Want to double or triple your impact? Bring a friend or family member to the polls with you.

Thank you for taking the time to read this. If you ever have any questions or ideas, or just want to talk about the issues please don’t hesitate to reach out.

I hope you have a great week,

Molly Goldberg


P.S. If you are looking for a smile, this link can take you to two funny TikTok videos about fundraising emails that I think we can all relate to.