Linde and BP are pursuing a joint carbon capture and storage project for hydrogen plants along Texas' Gulf Coast -- just one of many hydrogen-related projects being planned in the Houston area by major energy companies. The projects are fueled by sizable tax credits for hydrogen in the Inflation Reduction Act, and industry experts say the sector could eventually be worth $1 trillion.

There were four times as many cyberattacks on supply chains in 2021 than in 2020, according to the European Union Agency for Cybersecurity, so companies need to take several steps to reduce their risk, writes Bryan Fite, global account chief information security officer at BT Global. Fite gives four recommendations, including authenticating and monitoring all remote connections and merging operational and information technology under a chief information security officer or other executive.

The right data strategy can help organizations unlock the innovation potential of their data, writes Dietmar Rietsch, CEO of Pimcore. Rietsch's data strategy checklist includes raising stakeholder data literacy levels, creating a flexible data architecture that spans the data lifecycle, implementing smart processes that focus on producing quality data and making a cultural shift that puts data at the center of innovation strategies.

Sales teams that can find and cultivate "spies" within organizations to give them a sense of who makes buying decisions and where they fall in the company organization chart will excel at retaining clients, writes Colleen Francis. "Every time I see a lost account, I see a sales team that got complacent," Francis writes.

Ty Heath, director of market engagement at LinkedIn's The B2B Institute, spoke at a recent event about how business-to-business marketers should focus on what other brands aren't doing and shared five tips to help them take a contrarian approach to marketing. Among her ideas, Heath explained why reach is more important than frequency and how to get a budget for brand-building by reframing it as performance branding.

New leaders will succeed in moving their team members forward if they take the time to listen to them, share a bit about themselves, review current policies and processes for alignment and show appreciation for what the team has accomplished so far, writes Alaina Love. "People will go the extra mile when they feel their hard work is appreciated by leadership," Love writes.

Learning to keep the right amount of tension while casting a fly fishing rod to avoid whacking himself in the head taught executive coach Todd Ordal the value of leaders creating enough tension to achieve their company's goals and build a culture employees enjoy. "Without healthy tension in a business, things go slack, and bad things happen," Ordal writes.

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