Dear MoveOn member,
I'm Allison Hansen, MoveOn's analytics director. I have never emailed you
before—but I'm emailing you today to talk about MoveOn's data science
program.
The midterm elections—and the future of our nation—-will likely be decided
by a tiny number of votes in a very, very small handful of battleground
states.
In 2020, President Biden won Arizona by only 10,457 votes, Georgia by
11,779, and Wisconsin by 20,682.^1
On average, Biden won by only five votes per precinct in those critical
states. You read that correctly: The 2020 presidential election was
effectively decided by five votes per precinct. When we say that "every
vote counts," you can see why.
Without those crucial votes—a miniscule 0.00026 percent of all votes cast
in the election—-Donald Trump would still be president.
To replicate our success and defeat dangerous MAGA candidates this year,
MoveOn is executing a state-of-the-art, evidence-based get-out-the-vote
campaign to identify and turn out the critical voters we'll need to win in
November.
With only 15 days left until polls close, will you chip in $3 a week from
today until Election Day to power MoveOn's work to turn out the precise
voters we'll need to win this election? (MoveOn will bill your weekly
donation to your credit card once a month starting today and will contact
you shortly after the election to see if you want to modify or cancel your
weekly donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
John, MoveOn's science-backed get-out-the-vote program has been
years in the making.
We don't throw spaghetti against the wall. And we don't mindlessly listen
to high-priced D.C. consultants for political advice.
Instead, MoveOn employs a first-rate in-house analytics team with top data
scientists and analytics experts who have advanced degrees in the field.
Between them, our team has dozens of years of technical experience
building sophisticated predictive models.
And this year, our in-house team of data scientists built a rare model to
identify the voters we'll need to turn out to win. And then they worked to
figure out the right messages and methods to communicate with these
critical voters.
We're now working with thousands of volunteers from MoveOn's national
membership who are reaching out to these voters, mobilizing them, and
helping us win precinct by precinct in the most critical states.
For example, we know that young voters get most of their news online, and
so our team has put together highly targeted digital ads to reach voters
through apps, websites, and social media. But many older voters are still
best reached best through the good old U.S. Postal Service, so MoveOn is
using snail mail as well.
Our methods are proven to be effective. But with voting already underway,
we have no time to waste.
Please start a $3 weekly donation—or whatever you can—today to help power
our work to stop Trump's election deniers from taking over our
democracy. (MoveOn will bill your weekly donation to your credit card once
a month starting today and will contact you shortly after the election to
see if you want to modify or cancel your weekly donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
Thanks for all you do.
–Allison Hansen
P.S. Not able to donate? Consider signing up to participate in one of our
upcoming phone banks by [ [link removed] ]clicking here.
Source:
1. "Joe Biden wins election to be the 46th US President," CNN, accessed
October 17, 2022
[link removed]
Want to support MoveOn's work? Donald Trump and his MAGA allies are
methodically enacting a plan to place some of Trump's most ardent
supporters in key election offices that oversee vote counting, have the
power to certify—or decertify—election results, and declare election
winners and losers. We've launched a powerful, multimillion-dollar
campaign to stop Trump. But we need your help to power our effort.
Will you chip in $3 weekly to power our campaign to defeat Trump cronies
this November and elect officials who will count each and every vote?
(MoveOn will bill your weekly donation to your credit card once a month
starting today and will contact you shortly after the election to see if
you want to modify or cancel your weekly donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
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