Throttled traffic. Ever-shifting algorithms. Corporate greed lays waste
to non-profit journalism.
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Friend,

In August of 2020-just weeks before the U.S. presidential
election-something very strange happened to our website traffic.

From record levels of readers and soaring page views, we woke up one
morning to find traffic had fallen off a cliff-or had been pushed. In
June of 2021, after we had clawed back some ground, it happened again.
Wham!-off another cliff.

We're journalists, not conspiracy theorists, but there was no good
explanation from powerful corporate gatekeepers like Google or Facebook
and no clear solution. Diminished traffic means fewer readers, and for
this people-powered model, that means we have less resources to fund
this work.

Algorithm changes and for-profit incentives that prioritize ad-driven
news outlets make independent media expendable to these Big Tech giants.
They don't care if we live or die-but we know that you do.

Right now, we are in the midst of a major website overhaul that we
believe will provide smarter and more powerful tools to fight back
against these behemoths. We will increase our traffic and reach and make
it clear that independent media will not be bullied or squeezed out of
the news landscape.

To bring this project to fruition, however, we need your help. It's
absolutely crucial we meet our Fall Campaign goal in the next two week
so that Common Dreams can continue our critical mission: To inform. To
inspire. To ignite change for the common good.
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With thanks and solidarity, 

The Common Dreams team

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