John,
Earlier this year, the Animal Recovery Mission (ARM) conducted an undercover investigation at Fair Oaks Farm — one of the largest dairies in the country and a supplier of milk to Fairlife. The footage revealed systematic and chronic abuse — what ARM called “by far the worst baby abuse that we’ve ever seen.”
The investigation documented workers kicking baby cows in the head, throwing them onto the ground, and leaving them to overheat and die in the sun. Videos show calves being stabbed and beaten with steel rebars, burned in the face with hot branding irons, and kneed in the spine. All this was happening while Fairlife claimed its products come from cows who receive “extraordinary” care.
In response to Fairlife’s misleading representations about the treatment of their dairy cows, the Animal Legal Defense Fund has joined other firms in bringing a class-action lawsuit against Fairlife for consumer deception and false advertising.
We refuse to let Fairlife get away with this deception and cruelty, but we need your help. With just days left in 2019, generous donors have offered to match all gifts before midnight on December 31, up to a total of $87,500!
John, that means your gift of: $25 = $50 | $50 = $100 | $100 = $200
Our lawsuit against Fairlife is just one of more than 60 active legal cases we’re fighting right now. There’s no better time to make your year-end gift, and make twice the impact in the fight for these calves and other animals suffering across the country.
But please don’t wait — there are just five days left to take advantage of this matching gift opportunity and help us reach our goal. We are hoping to raise $150,000 by December 31, and up to a total of $87,500 will be matched to give more animals a fighting chance against cruelty, neglect, and exploitation.
