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Hi
John,
The steady beat of breast cancer awareness, with its fluffy mantras, becomes a deafening crescendo each October, but pink ribbon culture is on display year round. The truth is, all that pink awareness is meaningless without action, which is why Breast Cancer Action’s work is so important, and why we need your support.

Donate today to take action to end the breast cancer epidemic. ([link removed])
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All the pink noise drowns out the voices of people who are directly affected by breast cancer. We’re told to “fight like a girl” and “kick cancer’s ass.” But the truth is more often it feels like cancer treatment is actually kicking our ass. Are we losing if we’re too sick to run a marathon or too sad to “smile more”?

We’re told that if we just buy the next pink ribbon product, or walk for breast cancer, or help spread awareness, fewer women will die from breast cancer. But the truth is there is too little to show for the hundreds of millions of dollars raised in the name of breast cancer.

Donate now to make a real impact on ending the breast cancer epidemic. ([link removed])
We’re told our anger is not helpful. But what’s actually not helpful is when corporations partner with mega nonprofits in an effort to build their brand, but fail to take the necessary steps to ensure their products or services aren’t increasing our risk of breast cancer.

We’re told our rage isn’t healthy, but what’s actually unhealthy are the synthetic chemicals that can increase our risk of breast cancer, chemicals we’re all exposed to from before birth until our deaths, chemicals that we can’t just avoid through careful consumer choices.

Please donate to address the root causes of breast cancer, to stop it before it starts. ([link removed])

The disconnect between pink ribbons and how we feel is another–distinctly capitalist–cruelty of the disease, and many people in the breast cancer community feel disheartened by corporate interests covering up the ugly reality of breast cancer. In so many ways, pink ribbon culture is gaslighting, in its crudest, cruelest, pinkest form.

It’s long past time to move from awareness to action. Political action. Because breast cancer is and always has been political, just like women’s health and bodies are political.

Donate now to ensure we can continue to call out pinkwashing and work to stop the breast cancer epidemic. ([link removed])

In solidarity and with heartfelt gratitude,
Karuna Jaggar, Breast Cancer Action

P.S. Donate now and you’ll be entered to win a This is What the Cancer Resistance Looks Like t-shirt. The winner will be announced on January 2.


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