Learn how you can launch your own Think Before You Pink campaign.

View this email in your browser ([link removed]) Subscribe to Breast Cancer Action's email list ([link removed])
[link removed]
Hi
John,
How much money from each pink ribbon product sold goes toward breast cancer? Which breast cancer organization gets the donation, and what types of programs does this donation support? What is the company doing to assure its products are not contributing to breast cancer risk?

[link removed]

For 20 years, BCAction has been encouraging folks to ask these critical questions before taking part in pink ribbon marketing and culture. ([link removed])

Pink ribbon marketing is hugely successful, and companies from various sectors have amassed billions of dollars from pink product sales. Despite this large amount of money being “raised for breast cancer,” people assigned female sex at birth in the United States have a 1 in 8 chance of developing breast cancer during their lifetime.

And there are glaring health disparities in diagnosis and treatment, resulting in higher death rates for people of color who have breast cancer.

That’s why this October, in addition to telling you the story of how late-stage capitalism is negatively contributing to the breast cancer crisis, with our 2022 Think Before You Pink® campaign, "A R(Evolution)," we have updated and are relaunching our trusted resource, BCAction's Think Before You Pink® Toolkit ([link removed]) .

Go beyond being critical and take action. Download our revamped Think Before You Pink® Toolkit for a guide on how to call for transparency and accountability from companies that take part in breast cancer campaigns and fundraisers. You’ll find templates for writing letters, along with a host of other useful information you can use to call for more accountability from pink ribbon marketing culture.

Download Breast Cancer Action’s updated and FREE Think Before You Pink® Toolkit today ([link removed]) , share it, and engage with your network on social media to let your community know about this valuable resource.

Let’s work collectively to address and end breast cancer!

In action,
Haleemah Atobiloye
Program Manager
Donate Today ([link removed])

============================================================
** Twitter ([link removed])
** Facebook ([link removed])
** Instagram ([link removed])
** Website (www.bcaction.org)
** YouTube ([link removed])
** Email (mailto:[email protected])
Copyright ©2022 Breast Cancer Action, All rights reserved.

Our mailing address is:
548 Market St
PMB 17179
San Francisco, California 94104-5401

Want to change how you receive these emails?
You can ** update your preferences ([link removed])
or ** unsubscribe from this list ([link removed])
.