Dear MoveOn member,
With only 27 days left until polls close, we want to tell you about one of
the most powerful and effective tactics we have to reach voters with
crucial information reminding them to get out and vote by November 8.
How effective is it? Ninety percent of voters who receive these messages
will read them within three minutes after they are delivered.
That's right, 90%. In comparison, only about 10% of the people who receive
this email will ever read it (thanks for being one of them!).
Our program is called "Text Every Democrat," and it is one of the
not-so-secret weapons that MoveOn has in its arsenal to defeat the GOP.
We'll tell you more about it in a moment, but first we need to ask: Will
you start a $3 weekly donation through Election Day to power this work in
these critical final days? (MoveOn will bill your weekly donation to your
credit card once a month starting today and will contact you shortly after
the election to see if you want to modify or cancel your weekly donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
MoveOn pioneered this program back in 2018. "Text Every Democrat," as the
name suggests, involved hundreds of MoveOn volunteers personally texting
tens of millions of registered Democratic voters to remind them to cast a
ballot. We've brought the program back this year, and in the next 27 days,
we have a goal of texting a total of 34 million Democrats to get them to
the polls.
You read that correctly: 34 million. And these are not text messages that
are sent in bulk by an IT person clicking a button behind the scenes. No,
these are text messages sent personally, by real people, one at a time.
And if a recipient has a question about voting, trained MoveOn volunteers
are on hand to personally respond.
But these messages are not free to send. In fact, it is going to cost
hundreds of thousands of dollars in these final days to get this done—but
we know how effective these messages can be, and in an election as
critical as this one, every single thing counts.
Will you help us meet our goal of texting 34 million Democrats in the next
four weeks by chipping in $3 a week from now through Election Day? (MoveOn
will bill your weekly donation to your credit card once a month starting
today and will contact you shortly after the election to see if you want
to modify or cancel your weekly donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
John, with each passing election, the traditional means of
contacting voters, through phone banks and door-to-door canvassing, become
less and less effective—particularly for the precise voters Democrats need
to turn out to win.
We know that the key to winning in November is by turning out so-called
"surge voters," meaning those voters who voted for the first time in 2018
and 2020. Surge voters are made up of young people, people of color, poor
people, and other marginalized voters—and together, they will propel
Democrats to victory across the country.
And these voters are far more likely to read a text message than they are
to answer a phone call or even a knock on the door, which is why "Text
Every Democrat" is such an important campaign. It's not just texting 34
million Democratic voters. It's texting the right ones, with the right
message, at the right time.
But purchasing the data, building the systems, analyzing the data, and
organizing a massive volunteer effort doesn't come cheap. Indeed, we
estimate that it will cost around $300,000. Can you help fuel this program
as we work around the clock to stop MAGA extremists from taking control of
our government?
Start a $3 weekly donation now. (MoveOn will bill your weekly donation to
your credit card once a month starting today and will contact you shortly
after the election to see if you want to modify or cancel your weekly
donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
Thanks for all you do.
–Erik, Vickie, Ankur, Amanda, and the rest of the team
Want to support MoveOn's work? MAGA Republicans are trying to subvert our
democracy and ban abortion nationwide. To stop them, MoveOn is investing
$30 million in the largest midterm election campaign in our history. But
we need your help to make it a success.
Will you chip in weekly to power our campaign to defeat the MAGA GOP this
November? (MoveOn will bill your weekly donation to your credit card once
a month starting today and will contact you shortly after the election to
see if you want to modify or cancel your weekly donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
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