We have a fantastic ad we want to get in front of voters digitally in the next week. It's a great spot, and you'll like it a lot. With your help, we're confident it'll get a lot of shares and exposure to compete with Jack Bergman's latest half-a-million-dollar ad-buy.

DR. BOB MEDIA UPDATE

We do not need a $500,000 to win this race. But, we do need an additional $37,000 by Oct. 15 to make our plan happen. Will you please make a contribution today?

Dr. Bob's marketing team here. To keep all of Doc's supporters privy to our objectives and goals in the last month of the election, I thought we'd pop in for an update. You may have seen that Dr. Bob's opponent, Jack Bergman, is starting to advertise again heavily. He plans to buy this election, and they just dumped over half a million dollars into a 30-day media blitz. You won't be able to get away from their ads. There's some good news and bad news. Good News Team Bergman has been slowly eroding the public's trust for nearly six years, and Dr. Bob Lorinser has been building it his whole life. A half a million dollars doesn't erase half a decade of Bergman's atrocious voting record. The other good news is their targeting isn't as nearly as sophisticated as ours, and they're wasting a lot of money. Bad News We can't compete with that dollar amount. We've been raising good money for a year, but Bergman has been raising funds for nearly seven years, and over 1/3 of their cash is from PACs, dark money, and giant corporations. For the past 400 days, we've made critical investments into Doc's brand. We've hit every corner of the district. Bergman thinks he can just swoop in with his Louisiana checkbook and trick voters into overlooking his record. We're not going to let that happen. Right now, our ads are hyper-targeted. If you're already in Dr. Bob's corner, you likely won't see many if you're a supporter and he's earned your vote. But, when we launch the ad, we'll send you a direct link through e-mail and you will be the first to know! Can you contribute now so we can ensure our targeted voters aren't just seeing misinformation and propaganda from Jack Bergman? There are just 34 days until the election. Many voters are already voting. Our production team is working around the clock on the latest ad, and this call to donors is urgent. We need you now. Thank you, Andrew Marketing / PR [email protected]

Friends of Dr. Bob PO BOX 936 Marquette, MI 49855

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