October 3, 2022

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Still no signs of a dropoff for Amazon’s “Thursday Night Football” stream in its third week. An average [[link removed]] 13.4 million viewers watched the Bengals beat the Dolphins — keeping pace with the ecommerce and media giant’s first two broadcasts, which drew a respective 13.6 million and 15.3 million.

Peloton, Hilton Team Up in Unique Deal [[link removed]]

Hilton

Peloton is adding another first-of-its-kind deal as it continues to plot its turnaround.

On Monday, the connected fitness company announced an agreement with the Hilton hotel chain, which will become the first hospitality brand to feature Peloton Bikes across its entire portfolio.

With 18 brands including Doubletree and Embassy Suites, Hilton will feature at least one Peloton Bike in all 5,400 of its branded hotels in the U.S. by the end of the year.

The deal seems to be a natural fit for the companies.

A Hilton survey found that 98% of respondents prioritize wellness activities while traveling.90% of Peloton’s members report they are more likely to stay at hotels that have Peloton Bikes.

Betsy Webb, global vice president of Peloton Commercial, touted “over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year.”

Hilton hotels that have bikes will reportedly be able to add another. Hilton Honors members will also have access to special Peloton offers, including a Peloton app trial.

Deal Appeal

In the last two months, Peloton has made two other landmark deals.

In August, Peloton announced [[link removed]] a deal with Amazon — its first with another retailer. The commerce giant will sell Peloton’s Bike and Guide.

Last week, the brand announced [[link removed]] a deal with Dick’s Sporting Goods — its first with a brick-and-mortar retailer. Dick’s will sell the Bike, Bike+, Guide, and Tread.

In August, Peloton reported [[link removed]] a 28% year-over-year decline in Q4 revenue to $678.7 million.

Orioles’ New Lease Unlocks $600M in Development Funds [[link removed]]

Tommy Gilligan-USA TODAY Sports

The Orioles are committing to Baltimore, as the team and city look to collaborate on a development surrounding Oriole Park at Camden Yards.

Team CEO John Angelos signaled [[link removed]] his intent to sign a new lease with the Maryland Stadium Authority to keep the team in their beloved Camden Yards. A potential sale of the team had stirred up chatter that it could move to Nashville or elsewhere.

A new lease will allow the team to access [[link removed]] up to $600 million in public funds: Maryland passed a bill earlier this year allowing the state’s Stadium Authority to borrow up to $1.2 billion for stadium improvements, divided evenly between the O’s and Baltimore Ravens.Any bonds issued for the stadiums must have repayment periods that do not extend past the length of the respective stadium leases.Angelos wrote that the funds would be used for “the reinvestment and reimagination of the Camden Yards Sports Complex,” which could be redeveloped into a “year-round live/work/play entertainment destination.” Family Feud

The fate of Orioles ownership is tied up [[link removed]] in a family drama as Georgia Angelos, the wife of ailing owner Peter Angelos, tangles for control with their sons, John and Louis Angelos.

Louis has sued his mother and brother, claiming that John has sought to take over ownership and control of the team, while Georgia has argued that she should determine whether the team is sold.

The three are also in a legal tussle [[link removed]] over Peter’s law firm.

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Brett Favre Hires Former Trump White House Attorney [[link removed]]

Jack Gruber/USA TODAY

A former White House lawyer now represents embattled Hall of Fame quarterback Brett Favre.

Eric Herschmann — who advised one of former President Donald Trump’s attorneys to “get a great f—ing criminal defense lawyer” in the aftermath of the Jan. 6 insurrection — will handle Favre’s defense, as first reported by Axios [[link removed]] and confirmed by Front Office Sports on Monday.

As evidence mounts tying Favre to the Mississippi’s welfare funds scandal [[link removed]], so has the urgency to call upon a high-profile attorney.

As FOS reported [[link removed]] last week, Favre’s longtime attorney Bud Holmes stepped aside, as the former Green Bay Packers star is a defendant in a lawsuit filed by Mississippi’s welfare agency and on the radar of investigators conducting a criminal probe.

Favre supported [[link removed]] Trump’s bid for reelection in 2020.

Herschmann was part of the defense team in Trump’s first impeachment [[link removed]] trial while he was still with the law firm Kasowitz Benson Torres.He left the firm, where he worked 24 years and was a partner, to become a senior advisor to Trump in August 2020.His testimony in front of the House select committee investigating events surrounding Jan. 6 included how he called efforts to overturn the 2020 presidential election as “ nuts. [[link removed]]”

Herschmann was reportedly [[link removed]] subpoenaed by a federal grand jury looking into the insurrection.

Damage Control

Favre’s new lawyer told Axios he’s “convinced” that his client “did nothing wrong.”

“To be clear, Brett had no idea that welfare funds were being used or that others were involved in illegal conduct,” Herschmann said.

Conversation Starters In The Leadoff, Saudi Arabia plans to invest $37.8 billion in gaming and esports, Arctos Sports Partners becomes an owner of the Portland Timbers and the Thorns, Nike reports Q1 results, and Lululemon wins the dismissal of a Peloton lawsuit. Click here to listen [[link removed]]. Miami (Ohio) University head coach Chuck Martin told [[link removed]] Front Office Sports he believes athletic departments have over-scheduled non-conference “pay” games in recent years. Tottenham Hotspur Stadium is the first and only stadium to be specially designed [[link removed]] for NFL games played outside North America.

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Market Movers

U.S. stocks experienced gains across all three major indexes on Monday. Here’s a look at some sports-related stocks performed:

FOX [[link removed]]

Fox Corporation

[[link removed]]

$29.04

[[link removed]]

+0.48%

[[link removed]] BYD [[link removed]]

Boyd Gaming Corp.

[[link removed]]

$48.77

[[link removed]]

+1.20%

[[link removed]] LYV [[link removed]]

Live Nation Entertainment Inc

[[link removed]]

$78.34

[[link removed]]

+1.41%

[[link removed]] NKE [[link removed]]

Nike, Inc.

[[link removed]]

$85.60

[[link removed]]

+3.27%

[[link removed]] PTON [[link removed]]

Peloton Interactive Inc

[[link removed]]

$7.48

[[link removed]]

+3.74%

[[link removed]] UA [[link removed]]

Under Armour Inc

[[link removed]]

$6.33

[[link removed]]

+5.50%

[[link removed]] (Note: All as of market close on 10/3/22) What to Watch

The Los Angeles Rams (2-1) face the San Francisco 49ers (1-2) on “Monday Night Football” at Levi’s Stadium.

How to Watch: 8:15 p.m. ET on ESPN

Betting Odds: 49ers -2 || ML -125 || O/U 42.5

Pick: Check out the expert betting pick on OddsChecker [[link removed]].*

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Written by Abigail Gentrup [[link removed]], Owen Poindexter [[link removed]], A.J. Perez [[link removed]] Edited by Matthew Tabeek [[link removed]], Brian Krikorian [[link removed]]

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