Dear MoveOn member,
We don't have to tell you how much is at stake in the midterm elections in 35 days.
As MoveOn members, we have been rallying, fighting, and organizing for months to stop a GOP that does not believe in democracy, a GOP that is intent on stripping bodily autonomy away from women, trans and gender-nonconforming people, and a GOP who uses marginalized people as a cudgel to stoke hate and fear.
But here's the rub: None of us can win this election on our own. And Republicans have erected many new barriers to voting with a wave of voter suppression laws since the 2020 election, targeting marginalized communities and young people. We must do everything in our power to help those voters cast a ballot in order to stop the unhinged MAGA Republicans in their tracks.
That is where Nail the Vote comes in, John!
Today, we are thrilled to announce our Nail the Vote 2022 campaign to remind voters to cast a ballot this November with the help of pro-voting nail art worn, promoted, and even designed by celebrities, artists, and other influencers. This campaign is one of many of our efforts designed to reach out to millennial and Gen Z voters who might not vote this year without more-personalized and motivational appeals.
To do this, we are working with celebrities, including Alicia Keys, Natasha Rothwell, Jaime King, and Elizabeth Gillies, to show off their nail wraps on social media and use these posts as opportunities to remind their followers to register to vote—and to encourage their family and friends to do the same.
With equal parts style and substance, Nail the Vote is meant to catalyze an important message about voting to help encourage a younger demographic to come to the polls this year. By leading with art- and culture-makers, MoveOn is looking to engage people who might not respond to a typical political post.
We ran a similar Nail the Vote campaign in the run-up to the 2020 election to great success, and our hope is to make an even bigger splash this year by encouraging hundreds of thousands of young people, people of color, and folks who have not been closely paying attention to the midterm elections to get out and vote.
Let's Nail the Vote on November 8!
Thanks for all you do.
–Mona, Kelly, Elizabeth, Seth, and the rest of the team
Want to support MoveOn's work? Donald Trump's preparations for being able to steal the presidency in 2024 are well underway and include working to replace top election officials in battleground states with his own loyalists. Which is why MoveOn is doing something we've never done in our 23-year history: We're launching a powerful, multimillion-dollar effort to defeat Trump-backed secretaries of state across the country and elect individuals who will count every vote and ensure fair elections.
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