From Cheryl Zando <[email protected]>
Subject This is a difficult email to send
Date October 2, 2022 8:48 PM
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Dear MoveOn member,

I'm Cheryl Zando, MoveOn's chief operating officer. I rarely write to you,
but my heart could not be more full right now.

On Thursday, my fundraising team sent you emails and texts saying we were
$630K short of our goal for the midterms. Within 48 hours, over 2,500 of
you responded with donations that wiped out over half our deficit. $381K
to be exact.

The power of MoveOn members and the faith you put in what we can
accomplish together is just remarkable.

That said, I am also writing because we still need to close that final
$250,000 gap, and I wouldn't be doing my job if I didn't ask one more time
before Monday.

Because, honestly, that $250,000 difference is a huge gap for us. And it's
a huge gap for our election work. It could be what keeps Senator Mitch
McConnell and the MAGA Republicans out of power. What keeps
election-denying secretaries of state from winning across the country.

What stops Donald Trump from successfully executing his 2024 coup.

So, I have to ask.

Will you please start a $3 weekly donation through Election Day to help us
close the final $250,000 gap in our fundraising so we can enter the final
stretch of this election season in the strongest
possible position? (MoveOn will bill your weekly donation to your credit
card once a month starting today and will contact you shortly after the
election to see if you want to modify or cancel your weekly donation.)

[ [link removed] ]Count me in.

[ [link removed] ]No, I'm sorry, I can't chip in weekly.

The timing of this potential shortfall obviously could not be worse. With
November's midterm elections just 36 days away, election forecasters are
predicting that Republicans—a majority of whom are now election
deniers—will take over the U.S. House and maybe the Senate.^1 And dozens
of Donald Trump Big Lie white supremacist conspiracy theorists are running
for key state-level offices where they will have the power to throw out
votes of low income minority communities and refuse to certify election
results.

But you know what is at stake. It is why you are a member of MoveOn and
why you have supported our work over the years.

It is why so many of you stepped up in the last 48 hours and it is why I
hope you will join those who were so generous—or you will dig just a
little deeper if you already gave—by making a donation of any size in the
next 24 hours.

If we can bring in another 2,000 donations this weekend, of any size, we
will close the gap. Will you be one of them by starting a $3 weekly
donation today? (MoveOn will bill your weekly donation to your credit card
once a month starting today and will contact you shortly after the
election to see if you want to modify or cancel your weekly donation.)

[ [link removed] ]Count me in.

[ [link removed] ]No, I'm sorry, I can't chip in weekly.

From the bottom of my heart, thank you for all you do.

–Cheryl Zando, COO

Source:

1. "Politics Podcast: There's A 6-In-10 Chance One Party Will Control Both
Chambers Of Congress," FiveThirtyEight, September 29, 2022
[link removed]


Want to support MoveOn's work? Donald Trump and his allies are
methodically enacting a plan to place some of Trump's most ardent
supporters in key election offices that oversee vote counting, have the
power to certify—or decertify—election results, and declare election
winners and losers. We've launched a powerful, multimillion-dollar
campaign to stop Trump. But we need your help to power our effort.

Will you chip in $3 a week to power our work to stop Trump's coup?

[ [link removed] ]Count me in.

[ [link removed] ]No, I'm sorry, I can't chip in weekly.




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