Dear John,

Friends, I just finished reviewing the latest campaign finance numbers in the key midterm races for control of Congress, and the news isn’t good.

Republicans are now outspending Democrats in eight of the nine key races that will determine control of the Senate, in some cases by almost twice as much.

In the race for control of the House of Representatives, the gap is even bigger. In the two weeks after Labor Day, the traditional start of campaign season, Republicans outspent Democrats in the seven most important House races by nearly $10 million.

We’ll never outspend the right-wing billionaires and corporations dollar for dollar, so we have to be smarter — and the team here at Inequality Media Civic Action is making use of a secret weapon to fight back against the flood of Republican money.

For years, marketers have used advanced analytical tools to quickly learn which internet ads are the most successful at influencing potential customers. We’re now repurposing those same tools to find the most effective messages to ensure ta\hat our videos are educating people, and to persuade undecided voters. Then, in real time, we’re expanding the best videos and ads to reach the most important audiences.

This is the key secret weapon that could help overcome the Republican Super PACs. Will you chip in and help support Inequality Media Civic Action?

The flood of Republican money is largely coming from outside groups and Super PACs, which, under the Supreme Court’s awful Citizens United decision, can accept unlimited donations from corporations and billionaires.

But the team at Inequality Media Civic Action includes some of the most talented and effective messaging experts in the country. We’ve built a massive following of millions across social media, and we know from research that we have an unusually large number of independents and persuadable conservatives following us.

Now we’re using the same tactics and software used by corporate marketers and sophisticated political campaigns to fine-tune and redeploy our videos in real time to persuade and mobilize key voters. This could prove vital to counter the Republican Super PACs, allowing us to quickly pivot and educate voters in the span of 24 hours.

But it will take resources to buy this tool, adapt it for our use, and field test it to maximize impact. That’s why your support could not come at a more critical time.

With Republican Super PACs massively outspending the Democrats, we need to step up. Will you chip in and help Inequality Media Civic Action fight back before it’s too late?

Thank you for helping educate voters when our democracy is on the line.

Robert Reich
Inequality Media Civic Action