JOHN, did you get Max’s email the other day?

If not, we’ve forwarded it below to you. But here’s the gist: Max’s campaign is approaching a really important quarterly fundraising deadline that we simply cannot miss.

JOHN, we know – $75,000 is a lot to raise. But, here’s the good part: we’re almost there.

Taking one to two minutes out of your day to chip in what you can will go a really long way in helping us reach this goal. Will you contribute any of the amounts below or more?

Thanks for reading,

Team Rose

---------- Forwarded message ---------
From: Max Rose
Date: Sat, Sep 24, 2022
Subject: Here’s why I need you
To: JOHN xxxxxx <[email protected]>

JOHN, it’s Max.

This next week is going to be one of the most consequential for our campaign and is certainly our most important so far. The final FEC quarterly fundraising deadline is in just 6 days. And I get it, you might be wondering: “What is this and why should I care?” Well, I’m going to answer both of those questions for you.

But, if you already know just how crucial this deadline is, I need you to help my campaign end this quarter strong by chipping in as much as you can to help us reach our $75,000 goal.

I’ll be honest, the words ‘FEC deadline’ sound boring and corporate. But it’s what it means for our campaign that makes it incredibly important – especially given that it’s the last major milestone deadline before the election.

Every reporting period, the FEC releases new fundraising statistics on campaigns across the country. This means my opponent, the dark money groups backing her, and the prognosticators will be poring over our report to find weakness. If it turns out that we’ve come up short of our fundraising goal, you can bet that our chances of flipping this seat in November will become all the more difficult.

But I couldn’t care less about the prognosticators glued to their laptops in their parents' dark basements, and I seriously doubt their ability to understand how voters in my district feel right now. What really matters about this deadline is that we need to raise the funds to expand our field program, make our next TV buy in the first week of October, run our digital persuasion campaigns, and send mail out to each voter. In order to win, we cannot afford to “go dark” on even one of these fronts.

But, the only way we can sustain (and grow) our campaign outreach operation is by raising what we need to make it happen.

I don’t plan on raising or asking you for one dollar more than what I know we need to win. So I promise I’m asking you now because this matters, JOHN: Will you chip in as much as you can and help my campaign reach its end-of-quarter goal before the deadline?

Thank you,

Max Rose