The truth is: December is shaping up to be our worst fundraising month all year. Look at these numbers my team sent me earlier:
Our total raised for December is 59.66% less than last month
Individual grassroots donors decreased by half
Just one out of every 32 people opening these emails make a donation
These are our real fundraising numbers, folks. We’re further behind than any of us expected to be at this point in the year.
If we can get just 3 more out of every 32 people to make a donation, our fundraising would soar and we’d be back on track to meet our end-of-year goal. So, I’m asking: