Dear MoveOn member,
There is no way to say this except to say we need your help.
We never send "Our back is up against the wall!" emails, because we don't like them. We prefer to focus on the issues that matter to all of us. Issues like abortion. Democracy. Climate change. An economy that works for all of us. Anti-racism. LGBTQ+ rights. And guns.
But today, to be blunt, we do need your help. MoveOn is over half a million dollars behind our 2022 fundraising goal, with only 39 days left until the polls close.
$630,000 to be exact. And for us, $630,000 is a LOT of money. Not having it will force tough decisions in the final days of this election. That is why we are making this unusual request.
Before we explain further, if you are someone who understands just how critical it is that we win the 2022 midterms, please start a $3 per week donation through Election Day right now. Please. (MoveOn will bill your weekly donation to your credit card once a month starting today and will contact you shortly after the election to see if you want to modify or cancel your weekly donation.)
No, I'm sorry, I can't chip in weekly.
John, we truly need you to dig as deep as you can today. We simply have to make up this deficit, or all our plans will have to be pulled back. All the planning and targeting lost because we were unable to execute what was to be our largest investment ever in a midterm election.
We made a promise to invest $30 million in this midterm election to protect so much of what we have accomplished and to push for so much more. And candidates across this country are sticking their necks out to do exactly that. Black and brown candidates, LGBTQ+ candidates, Muslim and Jewish candidates, disabled candidates, candidates from every walk of life who are putting it all on the line to save our country from Trump and his cronies.
We need to keep that promise in order to preserve our democracy. To protect abortion rights. To ensure college is affordable for everybody, no matter their income. To keep our planet from melting and the waters from rising. To preserve all the gains we have made.
That's why we need to catch up. We must catch up. And we are asking you to chip in $3 a week through Election Day to make sure we don't fall farther behind as we head into the most important phase of the midterm elections. (MoveOn will bill your weekly donation to your credit card once a month starting today and will contact you shortly after the election to see if you want to modify or cancel your weekly donation.)
No, I'm sorry, I can't chip in weekly.
It's not just MoveOn. Since President Joe Biden took office, donations to progressive groups have plummeted as we all tried to recover from the lies and nonstop chaos of the Trump years. But the truth is, that threat is not over. Far from it. And if this trend continues, we could be opening the door for the GOP's neofascist authoritarianism to take over our country.
Authoritarianism that will rip away the right to vote from millions of Americans, particularly Black, brown, Indigenous, poor, and young voters.
Authoritarianism that will destroy our democratic institutions.
Authoritarianism that will strip bodily autonomy away from even more women, trans, and nonbinary people.
The threat is real, and it is urgent, but together, we can defeat these forces to protect our democracy.
As a team, MoveOn is 10 million people strong. If just 0.5% of us give $3 per week through Election Day, we will make up the gap! John, will you donate $3 per week? (MoveOn will bill your weekly donation to your credit card once a month starting today and will contact you shortly after the election to see if you want to modify or cancel your weekly donation.)
No, I'm sorry, I can't chip in weekly.
Our unprecedented $30 million commitment in these midterms will be successful only if MoveOn members like you show up to make it happen. Our plan—microtargeting the 6.6 million voters who turned out for the first time in 2018 or 2020—is tried and true. In 2020, we used these tactics to stop Trump and keep the GOP in the minority. This year, we can use these lessons to make history in the midterms—but we need you.
In these final days, we have a chance to execute our plan—or come up short. We don't want that to happen. We can't let it happen.
That's why we're asking you to please donate $3 a week through Election Day. We are hundreds of thousands of dollars behind our goal with only six weeks until Election Day, and only you can help us catch up. John, please help us make sure all the momentum we have built as we enter the final stage of the campaign does not disappear. Please. (MoveOn will bill your weekly donation to your credit card once a month starting today and will contact you shortly after the election to see if you want to modify or cancel your weekly donation.)
No, I'm sorry, I can't chip in weekly.
Thanks for all you do.
–Kelly, Bekir, Corinne, Chloe, and the rest of the team
Want to support MoveOn's work? Donald Trump and his allies are methodically enacting a plan to place some of Trump's most ardent supporters in key election offices that oversee vote counting, have the power to certify—or decertify—election results, and declare election winners and losers. We've launched a powerful, multimillion-dollar campaign to stop Trump. But we need your help to power our effort.
Will you chip in $3 a week to power our work to stop Trump's coup?
No, I'm sorry, I can't chip in weekly.
PAID FOR BY MOVEON
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